Brodelec Achieves Print On-Demand Stability And Success With Kornit Digital
Image Courtesy of Brodelec
Based in France, Brodelec was an early adopter of Kornit technology, having implemented their first Kornit direct-to-garment print system in 2005.
They’ve built a successful business supplying products for a variety of tourist attractions around the country, as well as corporate-branded and personalized garments, promotional and event-oriented gear, and print-on-demand services to support a variety of online e-tailers.
“As the market for printing on demand emerged, we started printing for a number of web stores, each of which just boomed,” said Hugo Willems, Sales Manager at Brodelec. “We adapted our production to serve business models of companies knocking on our door, giving them on-demand production with drop-shipping to their customers, virtual mock-ups of apparel, personalization tools – and we’ve done great business engaging the market via social networks, YouTube ads, newsletters, and search engine optimization.”
Brodelec utilizes several technologies for garment customization, with each operator able to work across these platforms.
They strive to optimize efficiency and ensure the fastest possible delivery, streamlining workflows to ensure they can operate through peak seasons without adding personnel.
Having established a solid DTG production routine, they added the Kornit Presto for roll-to-roll, direct-to-fabric printing in late 2019.
“Our model is to bring to market the right product at the right moment,” said Hugo. “We innovate, we sell, our competitors sometimes copy our business model in countries where production costs less, but we intend to compete and lead our market, always.”
Hugo cited a new velvet cushion Brodelec was now manufacturing in-house using the Presto system, which capitalizes on modern trends and appeals to customers in part due to its being made in France.
While the brand actively deployed advertising, free samples, commercial offers, and an expanded sales operation to serve the garment personalization needs of local businesses and organizations, demand for these products fell off a cliff with the onset of COVID-19 disruptions.
No tourism, no events, and no gatherings meant no demand for corresponding apparel, a sudden trend that reverberated globally. Within two months of the disruption, Brodelec turned to producing protective masks, which proved profitable and enabled them to persist without laying off any personnel.
Able to imprint a variety of fabrics using a single ink set and an eco-friendly, single-step production process, the Kornit Presto system was pivotal in offering these new garments, and this new market opportunity inspired Brodelec to create a sewing department, invest in laser fabric-cutting technology, and establish relationships with key fabric suppliers to ensure timely production.
Having built a robust business model for serving a broad range of French businesses, and demonstrated the agility and versatility to adapt to new market challenges and opportunities, Brodelec is bullish on its future as a leader for on-demand production in the digital age.
“As one of the major outsourcing plants in the country, we have a great system for prospecting potential clients, inviting the prospect to see what we’re doing, and convince them these machines are the future of high-quality, personalized gear,” said Hugo. “Digital production opened the door to online stores, and now we’re looking to create several web stores for direct-to-consumer opportunities.”
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With its distinctive silver finish and subtle sheen, the fabric is positioned as a premium material for designers and makers operating across both industries.
2555 Dimout features a smooth silver surface that lends itself naturally to elegant occasionwear, flowing garments, and bold statement pieces.
Its fluid drape and refined aesthetic make it particularly well-suited to summer collections, where lightness and visual impact are equally valued.
Oswestry – Shropshire – August 2026 - Fujifilm Ink, the UK-based global supplier of UV inkjet technology, has strengthened its partnership with China Print Supplies UK Ltd (CPS), becoming the recognised ink supplier for the company's range of Dlican UV printing systems.
The partnership follows the successful rollout of Fujifilm Ink's thermoforming flexible ink technology, reinforcing the company's commitment to delivering high-performance, application-specific ink solutions for the wide-format print market.
Birmingham, UK – July 2026 – swissQprint UK is set to exhibit at The Print Show 2026, taking place from 29 September to 1 October at the NEC in Birmingham, Great Britain.
Visitors can find the swissQprint UK team at Stand P420, where they will have the opportunity to experience the company's latest flatbed printing technology firsthand.
Paris, France – August 2026 – Optitex and NedGraphics will present their integrated design and manufacturing solutions at Première Vision Paris, taking place from 1st to 3rd September 2026 at Parc des Expositions, Paris Nord Villepinte, France.
Visitors can find the companies at Booth 3L11 in Hall 3, Smart Creation Area.
The joint appearance marks a significant opportunity for textile brands and manufacturers to experience first-hand how NedGraphics and Optitex deliver a unified workflow — one that connects textile design, colour refinement, and end product development within a single, seamless process.
Emmerich am Rhein, Nordrhein-Westfalen – August 2026 – Brother Industrial EMEA has announced the launch of its GTX300, a hybrid direct-to-garment (DTG) and direct-to-film (DTF) garment printer that the company says sets a new benchmark for textile print quality.
To mark the occasion, Brother Industrial EMEA is offering eligible print professionals across the EMEA region a complimentary demo package to experience the printer's capabilities firsthand.
FREMONT, CA. August , 2026 – Fiery, a global leader in digital printing technology, has announced the launch of a new free online course designed to help print professionals master colour management for direct-to-film (DTF), direct-to-garment (DTG), and UV printing workflows.
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Geretsried, Bavaria, August 2026 – RUDOLF, a leading textile chemistry company, has announced the launch of its Summer Campaign, a dedicated series exploring advanced finishing technologies designed to enhance the performance, comfort, and protection of swimwear and summer apparel.
The campaign arrives at a time when the demands placed on modern swimwear are greater than ever. Prolonged sun exposure, repeated contact with water, and the physical demands of summer activities require textiles that go beyond attractive design.
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Frankfurt, Germany – August 2026 – Heimtextil, the world's leading trade fair for home and contract textiles, has announced the launch of the Italian Lounge, a dedicated exhibition space celebrating Italian craftsmanship at its 2027 edition.
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Pembrokeshire, Wales – August 2026 – National Weaving, a family-owned textile manufacturer with nearly four decades of experience, was honoured to receive a visit from HRH The Princess Royal, President of the UK Fashion & Textile Association (UKFT), at its Pembrokeshire facility.
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PHILADELPHIA – July 2026 – PRINTING United Alliance, in partnership with The Foundation for Graphic Communication Education (The FGCE), continues to expand its popular Student Day experience at PRINTING United Expo 2026, taking place Thursday, September 24, at the Las Vegas Convention Center.
Designed to introduce students to the limitless career opportunities across the printing industry, this year's program will feature enhanced career development programming, expanded mentorship opportunities, and greater one-on-one engagement with industry professionals throughout the day's activities.
Dublin, Ireland – July 2026 – digitalprint.ie, Ireland's trusted supplier of wide format printing equipment and media, has completed the delivery and installation of two Epson SureColor S9100 printers to long-standing customer iGraphic, based in Newtownards.
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Johannesburg – July – 2026 Experience the latest digital printing, vehicle wrapping and paint protection films at the FESPA Africa and Sign Africa Johannesburg Expo, where industry meets opportunity.
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Arhus – Denmark – July 2026 – Mikkelsen Innovation ApS has announced that its FASTSEWN™ 3.3M has been named the recipient of the 2026 Pinnacle Award in the Technology category by PRINTING United Alliance.
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Altrincham – Cheshire – July 2026 - Friedmans Ltd and Funki Fabrics have announced the arrival of new print designs, expanding their existing collection with a fresh range of trend-led prints available across a broad selection of premium fabric bases.
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Leicestershire - July 2026 – Vivid Laminating Technologies is pleased to announce that HG Graphics, a leading provider of building signage and vehicle wraps across Yorkshire and the UK, has invested in a fully integrated print and cutting solution combining the VelobladeNexus with the latest Onyx Graphics software.
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Wednesday, July 29, 2026 - RENNES, France—Pointcarre, the French American textile CAD company known for its jacquard and dobby weaving software, has developed a new module dedicated to wall to wall carpet and carpet tile design.
The launch addresses a gap left when APSO, the longtime CAD platform for the tufting industry, discontinued its software more than two years ago, leaving mills and carpet designers without a clear path forward.
Accrington, UK, July 29, 2026: Soyang Europe has expanded its direct-to-film (DTF) range with the launch of a paper-based transfer media that offers an environmentally conscious alternative to conventional PET transfer film.
Named Soyang DTF Paper, the new product is a single-sided release-coated transfer paper featuring anti-static treatment and a hot-peel release.
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London – July 2026 – Perfect Colours, a leader in print management solutions, has highlighted the availability of Print Factory, a unified Raster Image Processor (RIP) designed to deliver consistent, high-quality colour output across multiple printers.
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Ghent – Belgium – July 2026 – Kongsberg Precision Cutting Systems (Kongsberg PCS), a leading provider of digital cutting solutions, is calling on print, signage, and packaging businesses to embrace advanced materials as a strategic pathway to new markets, higher-value products, and more sustainable growth.
As competitive pressures intensify across the manufacturing sector, Kongsberg PCS is positioning its versatile, high-performance digital cutting solutions as essential tools for businesses looking to expand their capabilities and future-proof their operations.
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Bracknell – Berkshire-July 2026 – UFABRIK’s Soft Blackback Textile, a premium material engineered for tension frames, interiors, retail environments, exhibitions, soft signage, and beyond.
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Crewe, UK – July 2026 – Hybrid Services Ltd, the UK's leading Mimaki distributor, has announced two dedicated demonstration weeks at its Crewe showroom this August, giving businesses across the print industry the opportunity to explore the latest Mimaki technology firsthand.
Taking place from 3rd to 7th August and 17th to 21st August 2026, the August Demo Weeks are designed to help businesses make informed investment decisions by experiencing Mimaki's wide format print solutions in a hands-on, pressure-free environment.
Florida – July - 2026 – Agfa Inkjet Solutions has announced its return as a Keynote Sponsor of the 2026 Wide Format Summit, marking the sixth consecutive year the company has supported the industry's premier gathering.
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Clay Cross – UK – July 2026 – Resolute highlights its new DTF Pneumatic Twin Platen Heat Press, a professional-grade heat press designed to help print shops increase output, improve consistency, and reduce downtime across high-volume production runs.
The machine's dual-platen design allows operators to prepare the next garment while the current one is being pressed, significantly reducing idle time and increasing throughput.
This makes it particularly well-suited to print shops running large direct-to-film (DTF) and transfer print operations, where speed and consistency are critical.
Mexico City, Mexico – July 2026 – FESPA Mexico, the premier event for the print and signage industry in Latin America, is set to take place from 10–12 September at Centro Citibanamex, Mexico City.
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London, UK – July 2026 – The UK Fashion and Textile Association (UKFT) has announced its participation at two of Asia's most prominent textile trade events: Intertextile Shanghai Apparel Fabrics (25–27 August 2026) and CINTE Techtextil China (1–3 September 2026).
The organisation will promote and support British companies across both shows, connecting international buyers, brands, and industry partners with the full breadth of UK textile expertise.
Kufstein – Austria – July 2026 – Zimmer Austria will exhibit at CAITME 2026, the Central Asian International Textile Machinery Exhibition, taking place from 8 to 10 September 2026 in Tashkent, Uzbekistan.
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Munich, Germany – July 2026 – FESPA has announced that the European Sign Expo will return to Munich, Germany, from 6 to 9 April 2027.
The event will bring together signage and visual communication professionals from across Europe and beyond, providing a dedicated platform for the industry to connect, collaborate, and explore the latest innovations shaping the sector.
European Sign Expo is widely regarded as the continent's foremost event for the signage industry.