HP Latex Technology Adds Versatility To Inspire A New Period Of Growth at Big Image Australia

PRESS ROOM

6 Sept

Written By Debbie Mckeegan

Big Image Australia, based in Adelaide, South Australia, prints floor graphics, stickers, signage, core flute signage, aluminum composite, and anything you can think of.

“HP Latex R2000 is the most versatile printer that we have. Now we have the space and technology to make sure every job can be done locally”, says Deon Capogreco, Owner of Big Image Australia.

Capogreco says “With the quality of prints from the R Series, we’ve really been able to expand our business into those high value segments like interior design and architectural signage…it’s the most versatile printer that we have.”

“For us the future is looking brighter than ever! And with HP by our side, we are excited to keep pushing the boundary of what’s possible in large-format printing.”

Adding Versatility With HP Latex R Printer Series

After surveying the large-format printing market, Capogreco found what the business needed—something equally strong on both rigid and flexible applications.

“I viewed the HP Latex R Printer series as an opportunity to diversify into new areas.” Choosing the HP Latex R2000 meant they could print on a wide variety of applications:

“We were printing floor graphics, stickers, signage, corflute signage, aluminum composite … anything you can think of.”

This diverse list of applications also includes printing on cardboard, printing on acrylic, and printing on foam board, allowing Big Image Australia to take on a variety of packaging, signage, décor, and thermoforming opportunities, among many others.

As well as improving versatility, HP Latex gives the business a creative boost as it can use the glossiest white ink that resists yellowing over time6.

Moreover, it increases productivity7 with smart printing, maximizinge uptime to meet production peaks without compromising quality.

Ultimately, using the HP Latex R Printer series has allowed Big Image Australia to open new revenue streams in new industries.

For Capogreco, the advantages of partnering with an innovative, cutting-edge print partner go beyond satisfying immediate needs.

He says, “I see our partnership with HP as a long partnership and a strong one. We've been able to create perfectly cohesive print shop with HP printers where everything can be done in-house.”

The HP Latex R2000

With high production speeds of between 45 and 100 square meters per hour, paired with quality print-output, the HP Latex R2000 is the first 2.5m latex printer that offers the flexibility to print across a range of different substrate types; both roll-fed, flexible media, and rigid substrates up to 50mm thick on the flat-bed, without having to compromise on quality.

The lack of odour from the latex inks also offers printers an improved working environment for production teams, which, coupled with the cost-savings on the comprehensive service contract and warranty package provided with this machine, help make it a straight-forward purchase decision.

HP’s Latex R series is a hybrid flatbed solution, capable of producing high quality output on both rigid and flexible substrates. Featuring HP’s high opacity White Latex ink, it delivers dense, glossy whites that will not yellow over time. HP’s Latex ink is water based, odourless and UL ECOLOGO Certified and the output can be used in sensitive environments.

The HP Latex R2000 Plus has a maximum media width of 2.5m in both rigid and flexible materials, and supports thicknesses of up to 50mm. Adding additional extension tables allows you to print on oversized sheets up to several metres in length.

Proactive alerts and preventive services ensure more productivity and ability to meet production peaks and generate new business.