Archroma Presents The First Polyester “Color Atlas” For Sportswear And Athleisure At Premiere Vision Paris

Image Courtesy of Archroma

Reinach, Switzerland, 11 February 2020 - Archroma, a global leader in color and specialIty chemicals towards sustainable solutions, is at the Première Vision Exhibition Paris, February 11-13, 2019, stand 5K52, Paris Nord Villepinte to present its 'Color Atlas by Archroma®' for polyester.

This very first color library for polyester brings together 1,440 colors for sportswear and athleisure, swimwear, children's clothing, shoes, as well as for fashion and home textiles. 

Selected in collaboration with fashion, sportswear and trend experts, the Color Atlas by Archroma® Polyester Library brings together new colors for in line with current trends, from the most neutral tones to the most vivid hues to fluorescent colors.

Intuitive Use

Composed of two volumes, the first 'Color Atlas' for polyester by Archroma allows professionals to quickly compose the palettes they need:

• Colorful book covers indicate the shades that lie within each book, making it easy to select your palettes.

• Each volume‘s accordion-fold book design yields quick, intuitive browsing of all colors allowing for fast creation of mood boards and palettes.

• Also available online, the first 'Color Atlas' for polyester makes it possible to search for the exact color of an object or garment using a photo, thanks to its ‘color on the go' search tool.

• A simple click on each color also lets the user know its environmental impact.

Extremely Resistant And Reproducible Colors

In line with the most demanding performance specifications, the shades of Archroma's first 'Color Atlas' for polyester are characterized by their:

• Excellent resistance to washing, so that they can be easily used for the design and production of sportswear fabrics and articles,

• Achievability and reproducibility in global production supply chains,

• Compliance with the main ecological standards, such as bluesign, Oekotex or ZDHC, as well as the specifications of major brands.

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland.

It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.