AI Pattern Design Generator Startup Myth.AI Secures $1.3m Seed Investment For UK Expansion

PRESS ROOM

19 Dec

Written By Debbie Mckeegan

Myth AI - the tech startup behind an AI-driven pattern design tool, has closed a $1.3million (approx. £1 million) funding round to help drive operations in the UK and explore new markets.

Founded in Turkey, Myth.AI was originally created to help the founder’s own high-end fashion line Women&Women, but now offers a generative AI solution that uses visual or text prompts to streamline the design of new and unique patterns for brands across Europe.

The technology drastically reduces the time is takes to create bespoke designs, along with helping to create a more sustainable design and production process through reducing the need for swatch samples, which ultimately end up in landfill.

Myth.AI is already being used across Europe in the textile design industry which has an estimated of worth of $161.4 bn.

Brands such as Ratti (Italy), Telater (Spain), Sun Textile, Elyaf Textile, Gama Textile, Zorlu Textile, Halmer Fabric (Turkey) are already deploying the technology, along with well known ceramic industry brand, Vitra.

Since launching in the UK earlier in the year, the funding will be used to expand operations further into the UK, as well as exploring new markets that will allow the business to diversify from the current focus on application in textiles and interior pattern creation.

Taking the Myth.AI offering into Asia and the USA is also on the agenda following the raise, with Myth.AI aiming to embark on this expansion in 2024.

Özgecan Üstgül, CEO and Founder of Myth.AI explains what the funding represents for the company’s future: “Our technology currently allows brands to create distinctive patterns within minutes, setting them apart in an industry often reliant on fabric suppliers. By drastically streamlining the process, we're not only enhancing efficiency but also addressing fashion’s sustainability issues by significantly reducing fabric swatches and prototypes. However, this significant investment round marks a pivotal moment in our journey beyond textile and interior pattern tech and both my team and investors are excited to see how this innovation will help across new markets.”

Myth.AI - https://myth-ai.com/ - is an artificial intelligence-based “state of the art” pattern design tool that brings together designers and businesses.

Thanks to Myth’s cutting-edge technology, green and digital transformation is provided to all sectors and meets the requirements of the 4.0 industry.

You can have a unique, unlimited, and always “new” pattern design by choosing Designers & Enterprises or Professional Model.

Adapt your unique pattern to 3D visual models that we customise for your main product, eliminating physical workflow and increasing your productivity.

Myth.AI’s Key Features Within Existing Fashion And Textiles Markets Include:

Streamlines the creation of unique fabric patterns, textures, and motifs from visual or text prompts.
Reduces the risk of unsellable inventory, minimises waste, and accelerates the design process from days to seconds.
Aids designers in choosing suitable fabric samples by simulating their look and feel in virtual environments.
Reduces the need for physical samples and physical prototypes and fittings, reducing material waste.
Enables digital experimentation with materials and patterns, allowing more informed decisions before physical garment production.
Enhances inclusivity and personalisation in fashion by tailoring designs to individual customer preferences.