Viscom Italia 2026 to Spotlight Hyper Personalisation 2.0 and the Future of Bespoke Printing
Milano, Italy – August 2026 – Viscom Italia, the leading international trade fair for visual communication and the sign industry, has announced that Hyper Personalisation 2.0 will be a defining theme at its upcoming 2026 edition.
The event will take place on 28th and 29th October at Allianz MiCo Milano, bringing together industry professionals to explore the technologies and trends reshaping the future of print and visual communications.
Hyper Personalisation 2.0 marks a significant evolution in how the printing industry approaches customer engagement.
Moving beyond conventional personalisation, this trend leverages cutting-edge technologies — including variable data printing and Web-to-Print solutions — to enable the creation of bespoke products, communications, and experiences tailored precisely to individual needs.
Printing, in this new paradigm, is no longer just a production process; it is becoming a vehicle for meaningful, one-to-one relationships between brands and their audiences.
Hyper Personalisation 2.0 is among several forward-looking themes set to feature across the two-day programme, reflecting the industry's accelerating shift toward more intelligent, data-driven production models.
Pre-registration for Viscom 2026 is now open.
About Viscom Italia
Viscom Italia is the only fair in Europe that brings together the entire visual communication market.
Dedicated to technologies, applications, products and materials for visual communication and graphic arts, every year Viscom becomes the hub of applied creativity, where sustainable solutions, emerging trends and new inspirations meet.
Here, professionals from printing, decoration and installation, along with manufacturing industries from sectors such as fashion, automotive, and large-scale retail, as well as communication agencies, designers and creatives, discover solutions and inspirations to enhance and innovate brands and projects.
About RX
Viscom is owned by RX, a global leader in events and trade shows that leverages industry expertise, data and technology to generate business for individuals, communities and organizations.
With a presence in 25 countries, RX organizes approximately 350 events each year serving 41 industry sectors.
RX is fully committed to creating an inclusive working environment for all. RX enables businesses to thrive by leveraging data-driven insights and digital solutions.
RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
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The event will take place on 28th and 29th October at Allianz MiCo Milano, bringing together industry professionals to explore the technologies and trends reshaping the future of print and visual communications.
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