threeASFOUR’s Sustainable Capsule Collection With Kornit Digital Debuts At New York Fashion Week

Image Courtesy of Kornit Digital

Image Courtesy of Kornit Digital

Design collective threeASFOUR is back this New York Fashion Week with a sustainable capsule that can be registered with sustainability advocates as well as yogis.

The avant-garde special collection, Kundalini, embarks on an interpretation of the seven chakras: root, sacrum, solar plexus, heart, throat, third eye and crown.

Each chakra represents a certain colour, for example, the root is red and the heart is green.

The designers adopted characteristic elements of sacred geometry (the spiritual meaning of shapes) and biomimicry (also a former collection name), where the garments are cut according to the flow of energy and human anatomy.

“At the end of the day, we always say that nobody needs another dress. What we do is our tool to promote a superior message. We believe that something sacred like the chakras is a theme that promotes unity because we are [all] connected to that, ”said Adi Gil, co-founder and creative director of threeASFOUR

The connection with nature is an omnipresent theme throughout his work over the years. “We believe that humans should reconnect with nature for a thousand reasons. In terms of understanding the future of humanity, we feel that [the climate crisis] is a matter of extreme urgency, ”said Gabriel Asfour, co-founder and creative director of threeASFOUR. Returning to the theme of the collection, “We chose the ascension theme because that is what we feel humanity is going through right now. There is a great awakening, ”Asfour said, pointing to the growing call for social movements.

Heavily informed by the natural world, the designers weren't without a few tech tricks up their sleeve.

New this season, threeASFOUR collaborated with Israel-based Kornit Digital, a company that promotes eco-friendly digital printing solutions and on-demand production for the textile and apparel sector.

For Kundalini, threeASFOUR used Kornit's new "waterless" impression solution, one that claims to use 95 percent less water, while cutting energy use in half with its NeoPigment solution.

Additionally, using Kornit's Max technology, designers mimicked embroidery by printing layer upon layer of print onto the fabric.

"What you are going to see on this runway at fashion week is really unique and one of a kind," said Ronen Samuel, CEO of Kornit. He called Threeasfour the "perfect match for New York [Fashion Week]" And for showcasing the company's sustainable solutions.

Kornit has been investing in both designers and sustainability.

In the next week, Kornit aims to publish its first ESG report.

In November, Kornit will hold a fashion show in Los Angeles.

With around 1,000 technology licensees, enabling the brand's customers (including Amazon, Adidas, Fanatics, Spoonflower) to use Kornit's technology globally, the company aims to help fashion reduce its considerable footprint. in more ways than just the use of water.



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