Sun Chemical Drives Pigment Innovation with Nature-Inspired 'MOVING Colors' Collection
Parsippany NY December 2025 – Sun Chemical has announced the launch of its latest pigment innovation, the "MOVING Colors" collection.
Designed to capture the ethereal beauty of the winter season, this new range leverages advanced optical technologies to deliver shifting colour effects that mirror the transformation found in the natural world.
As the industry moves through the darker winter months, there is a growing demand for aesthetics that evoke frosted blues, icy evergreens, and the shifting hues of magical skies.
Sun Chemical addresses this market trend by introducing a palette that reflects nature's resilience and beauty.
This launch underscores the company's commitment to sustainable, nature-derived inspiration, providing designers and manufacturers with tools to create products that resonate emotionally with consumers while adhering to ethical standards.
These unique formulations are achieved through a sophisticated combination of Reflecks™ MultiDimensions and SunSHINE® colour travel pigments.
By utilising these proprietary technologies, Sun Chemical offers unparalleled visual depth and movement, allowing colour to shift perceptibly depending on the viewing angle and lighting conditions.
This release represents a significant step forward in effect pigment technology, offering brands the ability to differentiate their packaging and products with dynamic visual experiences.
By prioritising innovation and high ethical standards in their manufacturing processes, Sun Chemical continues to lead the market in delivering high-performance colour solutions that meet the evolving needs of the global landscape.
Designers and product developers are encouraged to explore these new effects to bring a sense of motion and natural wonder to their upcoming winter projects.
About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries.
With a combined heritage spanning more than two centuries, Sun Chemical and its parent company, DIC Corporation, boast a dedicated workforce of over 22,000 employees committed to meeting customer needs.
They achieve this through timely deliveries, unwavering product quality, technical assistance, and exceptional customer service.
Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us.
With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.
Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A.
