Roland DG Launches EMEA Virtual Showroom

Image Courtesy of PXHere

Image Courtesy of PXHere

Roland DG today launched its EMEA virtual showroom, an immersive digital environment for customers and dealers to explore its products and services.

The showroom is the next step in the digitization of the B2B sales journey, a trend that the coronavirus pandemic is set to accelerate.

Visitors to the showroom will be able to view and explore 360-degree digital renderings of Roland DG’s TrueVIS series of printer/cutters.

 In the coming months, further Roland DG products will be added to the virtual line up including its IU-1000F flatbed printer, LEC2 and LEF ranges.  

 In the showroom, customers can watch end-to-end animations of the products in operation, as well as clicking on hotspots that illustrate specific features with additional information, animation and video. The AR integration allows users to view a virtual model as it would appear in their workspaces.  

Citing a McKinsey study released in October, the company said that between 70 and 80 percent of B2B decision-makers prefer to engage with suppliers through remote human interactions or digital self-service.

To meet this need, Roland DG’s virtual showroom features a sales configurator that helps visitors build a customized order with their choice of bed size, ink configuration and optional extras, all in a mobile-optimized environment.  

Stephen Davis, EMEA marketing director at Roland DG believes that the showroom will also add value to Roland DG’s distributor partners in the region, by equipping them with a digital sales tool to use with customers and prospects.   

 The showroom was built by a digital production company, Phygital.

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