QTCo Of Brisbane Double Down On Their Kornit Digital Investment

Image Courtesy of QTCo

Image Courtesy of QTCo

Australia's biggest apparel direct-to-garment printer QTCo is having a stellar year, and has installed two more Kornit DTG printers to join its fleet of four existing models.

QTCo of Brisbane, Australia, managing director Darren Fraser that e-commerce is expected to account for more than US$27 billion in revenues in Australia this year, a year-over-year increase of more than 22 per cent.

And with more than US$7 billion of this total, fashion constitutes the largest segment of this market, and these trends have long driven adoption of on-demand production technologies.

As such, he said investing in Kornit Digital technology has empowered the business to guarantee customised pieces are shipped within 48 hours, making small orders profitable.

“We could see market opportunity in short run, on-demand printing – run lengths were consistently coming, and customers wanted their jobs in less time,” Fraser said.

“The Kornit systems had the industrial scale we believed we needed to make the switch to digital a success. The move to digital has been tremendous for us – Kornit provides the quality, consistency, and productivity we need.”

Kornit_QTCp_6x-780x433.jpg

According to Fraser, COVID-19 accelerated consumer shifts towards online purchasing, and Kornit’s single-step, eco-friendly platform for on-demand DTG fulfilment is well-suited to that new market landscape.

“We are engaging with new customers every day who are perhaps unable or unwilling to go to a brick-and-mortar store. When they discover the benefits of online shopping—the personalisation, the choice, the ease—they come back for more. The customer experience we provide is excellent,” he said.

Fraser added that QTCo has supplemented its Kornit DTG systems with popular web-based design and POS platforms, which further streamline the end-to-end process, eliminate errors, minimise time to market, and free up resources for continuous investment in operations.

Previous
Previous

SDL Atlas Develops New Instrument For Testing Textile Water Impact Penetration

Next
Next

Newest Version Of Easy Cut Studio 5 Achieves Highest Flexibility & Is Now Available For All Commonly Used Cutting Plotters