Pure London AW20/21 Present The Power Of One At Olympia In February
Image Courtesy of Pure London
As a global show that celebrates newness and collaboration, Pure London are delighted to usher in a new era for this AW20/21 season.
Pure London is the UK’s leading fashion trade show. Uniting the entire fashion supply chain under one central London roof, it is the only UK show to offer ready-to-wear collections and fashion sourcing side-by-side.
The Festival of Fashion brings newness, inspiration, and innovation to the halls of Olympia London twice a year, in February and July, bringing the latest insights for the seasons ahead.
Each year, Pure London welcomes over 17,000 visitors and host a curated line up of over 1,300 ready-to-wear collections across women’s, men’s and children’s fashion and over 150 suppliers and manufacturers within Pure Origin.
Pure London is more than just a trade show; it’s where UK fashion meets the rest of the world.
Hosted alongside Pure London, in the iconic Olympia London, Pure Origin brings together all aspects of fashion sourcing and manufacturing under one roof, in the heart of the UK’s capital.
This combination makes Pure Origin the only show in the UK that connects the entire fashion supply chain together, offering everything through from fibre to the finished collections shown at Pure London.
Pure Origin offers a convenient and cost-effective way for buyers and sourcing managers to meet with suppliers and manufacturers from the UK and around the world.
Elevating your buying experience for the year ahead, get ready to discover:
A re-edited floorplan designed to create an enhanced and bespoke buying environment
New catwalk and content stages bringing you live fashion presentations and talks from the biggest industry leaders
Celebrate Nomad – embrace freedom as we break down boundaries with our new theme for 2020
A brand-new website providing a global platform for year-round fashion inspiration, education, industry insights and trend-led content
