drupa Launches The 'drupa insights' Digital Platform in Partnership with Printing United Alliance
Dusseldorf - March 2026 – To address the urgent need for forward-thinking market analysis in the international print and packaging sector, drupa has officially launched a new digital knowledge platform, 'drupa insights'.
Developed in strategic cooperation with Alliance Insights, the research division of the Printing United Alliance, this innovative platform is designed to provide industry professionals with continuous, in-depth analyses of technological developments, economic trends, and market changes.
As the global print and packaging industry navigates a critical period of rapid transformation, the necessity for sustainable, highly efficient, and ethically sound operational practices has never been more pressing.
The newly established platform equips businesses with the essential data required to remain competitive while mitigating environmental impact.
Access to the platform is available globally through a one-time, complimentary registration on the official drupa website, ensuring that these vital insights are democratised for organisations of all sizes, from agile start-ups to established multinational corporations.
The comprehensive research featured on drupa insights is meticulously tailored to the specific and evolving needs of the print and packaging community.
It heavily focuses on three pivotal topics that are actively shaping the future of the sector.
These include the rapidly growing importance of label and packaging printing, the revolutionary advances in artificial intelligence and robotics, and the increasing automation of production processes.
By proactively addressing these core areas, drupa aims to guide the industry towards a more streamlined, technologically advanced, and ecologically mindful future, helping leaders anticipate disruptions rather than merely reacting to them.
About drupa
drupa is a leading international trade fair and innovator for the printing technologies sector.
Committed to driving the industry forward, drupa provides a global stage for exploring ground-breaking advancements, championing sustainable production methods, and fostering ethical business practices across the print and packaging landscape.
We focus on the real shifts shaping our industry: automation, software-driven workflows, materials science and sustainable production, turning innovation into measurable outcomes.
Looking ahead to drupa 2028, we invite the community to “dive into the unseen”: the data flows, material choices and handovers that make quality, uptime and waste reduction tangible.
By facilitating access to cutting-edge research and collaborative networks, drupa empowers organisations to embrace the future of printing responsibly.
About PRINTING United Alliance
PRINTING United Allianceis the most comprehensive member-based printing and graphic arts association in North America, comprised of the industry’s vast communities.
The Alliance serves industry professionals across market segments with preeminent education and training via iLEARNING+, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from our leading media brands – Printing Impressions, Packaging Impressions, Wide-format Impressions, In-plant Impressions, Apparelist, and Promo Impressions.
PRINTING United Alliance also producesPRINTING United Expo,the most influential days in printing. The expansive display of technology and supplies, education, programming, and services are showcased to the industry at large, and represents all market segments in one easily accessed place.
