Josero Help Magna Signs of Nuneaton Meet Demand With Their New Agfa Anapurna 3.2m Hybrid
“We’ve quadrupled, if not more, the amount of material we can print for one contract.”
Ben Ashdown, Managing Director at Magna Signs in Nuneaton, sums up the extraordinary impact of the wide-format hybrid 3.2m Agfa Anapurna, purchased through Josero.
The main challenge facing Magna Signs was volume; there was too much demand for the business to meet in-house, particularly as the volume from a large contract with one of their key clients was increasing.
However, allowing the business to boost capacity wasn’t the only advantage of this new addition to Magna’s inventory.
Ben adds: “It opens up a few different avenues of what we can print, things we couldn’t do in house before because this is the first UV hybrid machine that we’ve had. So it just allows us to do a little bit more.”
The Anapurna permits Magna to work with a wider range of media, potentially opening up new doors to different projects.
Ben continues: “Having a roll-to-roll UV machine enables us to print media that we couldn’t print with solvent. We couldn’t meet that demand before, but now we can do it all in house.”
The majority of that work involves printed Correx boards as part of the contract with their key client, although other projects such as construction hoardings and property signage go through the machine.
When on the hunt for the right piece of kit to meet their needs, Magna turned immediately to Josero due to a longstanding relationship with Managing Director Sarah Winterbottom.
Although they explored other options, the Agfa Anapurna fitted Magna’s needs perfectly, with Ben describing the model as ‘a level up in terms of size, volume and speed’.
Despite COVID restrictions hampering the usual face-to-face process, the acquisition went off without a hitch. “It was here within two weeks, and I couldn’t fault the experience of the build and support from Josero,” adds Ben. “The support with service and build from Agfa was really good, too.”
Ben and Magna will also be able to take advantage of Agfa’s partnership with Profitable Print Relationships, which is providing added value business coaching to new Agfa customers.
When Magna Signs is in need of their next piece of equipment, Ben confirms that Josero will be the first port of call.
About Josero
Based in Cambridgeshire, Josero offer a complete portfolio of products from machinery, inks, software solutions and spare parts for wide format and super wide printers as well as technical support, distribution and service contracts.
Josero comprises of a team of highly skilled inkjet specialists who, combined, have many years of experience and knowledge within the digital inkjet market.
Josero was originally formed in 2003 and is an authorised partner for Agfa, Mimaki and Ricoh large format printers along with exclusivity for Triangle inks, the Bubblefree applicator tables in the UK and Ireland and the Comagrav Digi cutting tables in the UK.
Many of these brands are available for demonstration in our purpose built showroom designed to ensure our customers have a comfortable and well informed experience.
Alongside the new products, Josero are specialist in 2nd user equipment.
An area that requires a high degree of knowledge and expertise obtained from many years in the wide format industry.
So, whether it’s new or 2nd user equipment, inks, software or spare parts and support, Josero always strive to ensure that their customers are offered the correct solution for their needs along with an on-going and supported relationship.
