ISPO Shanghai—Messe München Report Successful Restart Of Exhibition Business in China
Image Courtesy of ISPO Shanghai
First physical meeting of the sports and outdoor industry since the COVID-19 pandemic
Record attendance of 17,776 visitors sets an important symbol for restart
Digital expansion of the trade show concept contributes to the positive result
From 3 to 5 July, 17,776 visitors came to ISPO Shanghai 2020 to learn about future development and to experience new products in the segments of Outdoor, Snowsports, Sport Trends, Running, Health & Fitness, Water Sports, and Manufacturing & Suppliers. ISPO Shanghai has thus seen an increase of 14% in the number of visitors and kept the momentum for the third year in a row.
With myriads of people flooding to the exhibition and omni-channel marketing, ISPO Shanghai proved itself as a starting point for the sporting goods industry to recover from the COVID-19 pandemic.
Creating Valuable Opportunities For The Industry Under High Pressure
ISPO Shanghai 2020 gained a total of 350 brands to exhibit, hosted more than 50 industry forums and events, and attracted 17,776 visitors.
Klaus Dittrich, Chairman & CEO of Messe München commented: “We are very pleased to see ISPO Shanghai coming back stronger with an increase in the visitor number and even better experience. It also marks the restart of the outdoor and sporting goods industry in China and breaths the confidence to the whole industry globally that the sports lifestyle is returning and will be valued even more after the COVID-19 pandemic.”
Due to COVID-19, many outdoor and winter sports brands either cancelled or delayed their plans at the beginning of the year and came all the way to ISPO Shanghai to complete their long-awaited launching plans.
This also helped ISPO Shanghai to expand its segments of the exhibition this year. In addition, ISPO Shanghai 2020 partnered with IWF Shanghai 2020 and co-located with each other to showcase synergies in the cross-field sports industry.
Live Streaming And Influencer Marketing Helped ISPO Shanghai Achieving Initial Goals
Crossover key opinion leader (KOLs) and sports influencers called on ISPO Shanghai 2020. They were invited to tour exhibitor booths, participate in interactive areas and recorded their journey in forms of live streaming, VLOG, etc.
More than 100 KOLs were invited on-site and influenced a total of over 20 million followers. ISPO Shanghai built a live streaming platform for exhibitors to present their products and technology during the exhibition. In total 22 live streams were broadcasted and 28,918 page views recorded.
Many distributors and retailers who could not participate in the exhibition were able to see what’s new at ISPO Shanghai and communicated with exhibitors by a single tap on their smart phones.
Genuine Love Towards Sports Made The Gathering Unmissable
ISPO Shanghai always crafted dedicated areas that allowed different sportswear and outfits to be presented in a rather intuitive way to the visitors.
The Outdoor Lifestyle Village, ISPO Sports Fashion Zone, and Tracker’s Show gave both professionals and enthusiasts chances to take a closer look at products in different scenarios.
The ISPO Outdoor Lifestyle Village showed a variety of fashion outfits which can be used in different occasions, giving sports lovers more choices for outdoor activities.
Brands gathered in the ISPO Sports Fashion Zone showcased their most dazzling products featuring both athleisure and sporting performance.
The Tracker’s Show presented marathon outfits as well as trail running wear. In addition, it launched an online running challenge with 100,161 runners that finished the program.
The ISPO Lifestyle Stage carried people’s pursuits for sports life.
With experts, KOLs, and enthusiasts on the stage, more than 30 discussions were held including brands‘ product launches, mountaineering dialogues, KOL talks, and the award ceremony.
Communication Between Professionals Develops New Ideas
“To seek development and to find a way out.” This is the challenge that the entire industry is faced with. ISPO Shanghai shouldered the responsibility by introducing relevant topics to the ISPO Retail Forum and ISPO Trends Forum. I
SPO Shanghai once again provided a communication platform for professionals to develop new ideas.
The ISPO Retail Forum shared hands-on topics such as digital retail, private domain traffic, community operations, short video marketing, and live streaming operations; ISPO Trends Forum interpreted color trends for spring/summer 2022 and focused on the sustainable development path of the sports market.
The ISPO Award area displayed selected award-winning products in 2020, including launches that haven’t released to the market yet.
In addition, ISPO Textrends showcased the latest compositions and innovative concepts of fabrics, as well as other highlights.
In addition to forecast new trends, the business matchmaking event was dedicated to build channels for brands, distributors and sports designers to communicate with each other.
During the exhibition, there were more than 160 on-site matches. E-commerce platforms, marketing platforms, online and offline retailers, distributors, product managers, and designers were invited to exchange their needs for sporting products.
Olympics Are Just Around The Corner; Sports Industry Will Rebound Stronger
As the Olympics in Tokyo have been postponed to the next year, 2021 undoubtedly will become a great chance for the sports industry to recover.
At the same time, the pandemic also made people pay more attention to the active lifestyle brought by sports, fitness, and outdoor activities.
Mrs. Hua Chuan, Chief Financial Officer of Messe München Shanghai, commented: “In 2020, the industry has suffered a lot of losses, but we have also seen the government continue to increase subsidies to companies.
Sports enthusiasts have long been waiting for outdoor activities and they might consume more goods when the pandemic situation gradually stabilizes, and the industry starts to rebound.
ISPO Beijing 2021 will grab this opportunity to continue serving as a professional platform, leading industry companies to prosperity in the upcoming Olympic year.”
By showcasing various brands and crossover resources, ISPO Shanghai aims to help both buyers find the right suppliers to explore potential business opportunities and to restart the industry. The next stop of “restart”, ISPO Beijing 2021, will be held at the China International Exhibition Center (new venue) from 14 to 16 January, 2021.
London UK – July – 2026 – British digital fabric printing company Prinfab has been commissioned to produce a commemorative tea towel to celebrate the landmark birthday of iconic English fashion designer Sir Paul Smith.
The bespoke piece features hand-drawn self-portraits of nearly 800 members of his team, making it a truly unique tribute to one of Britain's most celebrated designers.
The tea towel, gifted to Sir Paul Smith by his team, showcases the creative spirit that has long defined the Paul Smith brand.
Manchester – August 2026 – Premier Digital Textiles today highlights its 2555 Dimout, a versatile, dual-purpose fabric designed to bridge the worlds of fashion and interior design.
With its distinctive silver finish and subtle sheen, the fabric is positioned as a premium material for designers and makers operating across both industries.
2555 Dimout features a smooth silver surface that lends itself naturally to elegant occasionwear, flowing garments, and bold statement pieces.
Its fluid drape and refined aesthetic make it particularly well-suited to summer collections, where lightness and visual impact are equally valued.
Oswestry – Shropshire – August 2026 - Fujifilm Ink, the UK-based global supplier of UV inkjet technology, has strengthened its partnership with China Print Supplies UK Ltd (CPS), becoming the recognised ink supplier for the company's range of Dlican UV printing systems.
The partnership follows the successful rollout of Fujifilm Ink's thermoforming flexible ink technology, reinforcing the company's commitment to delivering high-performance, application-specific ink solutions for the wide-format print market.
Birmingham, UK – July 2026 – swissQprint UK is set to exhibit at The Print Show 2026, taking place from 29 September to 1 October at the NEC in Birmingham, Great Britain.
Visitors can find the swissQprint UK team at Stand P420, where they will have the opportunity to experience the company's latest flatbed printing technology firsthand.
Paris, France – August 2026 – Optitex and NedGraphics will present their integrated design and manufacturing solutions at Première Vision Paris, taking place from 1st to 3rd September 2026 at Parc des Expositions, Paris Nord Villepinte, France.
Visitors can find the companies at Booth 3L11 in Hall 3, Smart Creation Area.
The joint appearance marks a significant opportunity for textile brands and manufacturers to experience first-hand how NedGraphics and Optitex deliver a unified workflow — one that connects textile design, colour refinement, and end product development within a single, seamless process.
Emmerich am Rhein, Nordrhein-Westfalen – August 2026 – Brother Industrial EMEA has announced the launch of its GTX300, a hybrid direct-to-garment (DTG) and direct-to-film (DTF) garment printer that the company says sets a new benchmark for textile print quality.
To mark the occasion, Brother Industrial EMEA is offering eligible print professionals across the EMEA region a complimentary demo package to experience the printer's capabilities firsthand.
FREMONT, CA. August , 2026 – Fiery, a global leader in digital printing technology, has announced the launch of a new free online course designed to help print professionals master colour management for direct-to-film (DTF), direct-to-garment (DTG), and UV printing workflows.
The course, Fiery Specialty Production 301 v1: Colour Management Basics in Digital Factory, is now available on Fiery's learning platform at no cost.
Geretsried, Bavaria, August 2026 – RUDOLF, a leading textile chemistry company, has announced the launch of its Summer Campaign, a dedicated series exploring advanced finishing technologies designed to enhance the performance, comfort, and protection of swimwear and summer apparel.
The campaign arrives at a time when the demands placed on modern swimwear are greater than ever. Prolonged sun exposure, repeated contact with water, and the physical demands of summer activities require textiles that go beyond attractive design.
RUDOLF's Summer Campaign aims to demonstrate how the right finishing technologies can meet these challenges head-on.
Frankfurt, Germany – August 2026 – Heimtextil, the world's leading trade fair for home and contract textiles, has announced the launch of the Italian Lounge, a dedicated exhibition space celebrating Italian craftsmanship at its 2027 edition.
Taking place from 12 to 15 January in Frankfurt, the Italian Lounge will be located in the heart of Hall 4.1 and will bring together manufacturers of decorative and furniture fabrics, leather, and fibres and yarns under one roof
Pembrokeshire, Wales – August 2026 – National Weaving, a family-owned textile manufacturer with nearly four decades of experience, was honoured to receive a visit from HRH The Princess Royal, President of the UK Fashion & Textile Association (UKFT), at its Pembrokeshire facility.
The visit celebrated the company's longstanding contribution to British textile manufacturing and its commitment to combining traditional craftsmanship with modern, sustainable production methods.
PHILADELPHIA – July 2026 – PRINTING United Alliance, in partnership with The Foundation for Graphic Communication Education (The FGCE), continues to expand its popular Student Day experience at PRINTING United Expo 2026, taking place Thursday, September 24, at the Las Vegas Convention Center.
Designed to introduce students to the limitless career opportunities across the printing industry, this year's program will feature enhanced career development programming, expanded mentorship opportunities, and greater one-on-one engagement with industry professionals throughout the day's activities.
Dublin, Ireland – July 2026 – digitalprint.ie, Ireland's trusted supplier of wide format printing equipment and media, has completed the delivery and installation of two Epson SureColor S9100 printers to long-standing customer iGraphic, based in Newtownards.
The installation, which required careful planning and specialist logistics to position both machines on a first-floor mezzanine, marks another milestone in a valued, ongoing partnership.
Johannesburg – July – 2026 Experience the latest digital printing, vehicle wrapping and paint protection films at the FESPA Africa and Sign Africa Johannesburg Expo, where industry meets opportunity.
The event is taking place from 8-10 September 2026.
Arhus – Denmark – July 2026 – Mikkelsen Innovation ApS has announced that its FASTSEWN™ 3.3M has been named the recipient of the 2026 Pinnacle Award in the Technology category by PRINTING United Alliance.
The recognition highlights the machine's role in automating the final manual step in textile graphics production, combining automated sewing and laser cutting with keder application for silicone edge graphics (SEG).
Barbieri electronics is strengthening its leadership team as the company prepares for its next phase of development.
With Viktor Lazzeri, who has played a key leadership role within the company for many years and is well known to customers and partners as Chief Operating Officer, Barbieri has appointed him COO and Co-Managing Director, further strengthening its leadership capacity to support innovation, international growth and even closer customer relationships.
Altrincham – Cheshire – July 2026 - Friedmans Ltd and Funki Fabrics have announced the arrival of new print designs, expanding their existing collection with a fresh range of trend-led prints available across a broad selection of premium fabric bases.
The launch offers fashion designers, production teams, and creative professionals a timely opportunity to explore new possibilities for their upcoming collections.
Leicestershire - July 2026 – Vivid Laminating Technologies is pleased to announce that HG Graphics, a leading provider of building signage and vehicle wraps across Yorkshire and the UK, has invested in a fully integrated print and cutting solution combining the VelobladeNexus with the latest Onyx Graphics software.
The installation, supplied and commissioned by Vivid Laminating Technologies, sees three printers feeding directly into HG Graphics' new VelobladeNexus with auto tool change — all operating under full Onyx Graphics software integration. The solution was delivered and set up on-site as part of a complete, ready-to-run installation
Wednesday, July 29, 2026 - RENNES, France—Pointcarre, the French American textile CAD company known for its jacquard and dobby weaving software, has developed a new module dedicated to wall to wall carpet and carpet tile design.
The launch addresses a gap left when APSO, the longtime CAD platform for the tufting industry, discontinued its software more than two years ago, leaving mills and carpet designers without a clear path forward.
Accrington, UK, July 29, 2026: Soyang Europe has expanded its direct-to-film (DTF) range with the launch of a paper-based transfer media that offers an environmentally conscious alternative to conventional PET transfer film.
Named Soyang DTF Paper, the new product is a single-sided release-coated transfer paper featuring anti-static treatment and a hot-peel release.
Designed for use with digital inkjet DTF printers running water-based pigment inks, the media can be recycled through standard paper waste streams, helping print businesses reduce plastic waste.
London – July 2026 – Perfect Colours, a leader in print management solutions, has highlighted the availability of Print Factory, a unified Raster Image Processor (RIP) designed to deliver consistent, high-quality colour output across multiple printers.
The solution addresses one of the print industry's most persistent challenges: maintaining colour accuracy and consistency across different devices and workflows.
Las Vegas, NV – July 2026 – Caldera, a leading provider of print workflow software solutions, has announced its participation in PRINTING United Expo 2026, taking place 23–25 September 2026 at the Las Vegas Convention Center.
Visitors can find Caldera at Booth C1469, where the company will showcase its latest innovations in print workflow automation, colour management, and apparel decoration.
Ghent – Belgium – July 2026 – Kongsberg Precision Cutting Systems (Kongsberg PCS), a leading provider of digital cutting solutions, is calling on print, signage, and packaging businesses to embrace advanced materials as a strategic pathway to new markets, higher-value products, and more sustainable growth.
As competitive pressures intensify across the manufacturing sector, Kongsberg PCS is positioning its versatile, high-performance digital cutting solutions as essential tools for businesses looking to expand their capabilities and future-proof their operations.
The company's message is clear: businesses that invest in advanced material processing today are best placed to lead their industries tomorrow.
Bracknell – Berkshire-July 2026 – UFABRIK’s Soft Blackback Textile, a premium material engineered for tension frames, interiors, retail environments, exhibitions, soft signage, and beyond.
Designed to meet the exacting demands of modern display and signage professionals, the new textile sets a new benchmark for quality, versatility, and performance in the industry
Crewe, UK – July 2026 – Hybrid Services Ltd, the UK's leading Mimaki distributor, has announced two dedicated demonstration weeks at its Crewe showroom this August, giving businesses across the print industry the opportunity to explore the latest Mimaki technology firsthand.
Taking place from 3rd to 7th August and 17th to 21st August 2026, the August Demo Weeks are designed to help businesses make informed investment decisions by experiencing Mimaki's wide format print solutions in a hands-on, pressure-free environment.
Florida – July - 2026 – Agfa Inkjet Solutions has announced its return as a Keynote Sponsor of the 2026 Wide Format Summit, marking the sixth consecutive year the company has supported the industry's premier gathering.
The event is scheduled to take place from 27 to 29 July 2026 at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida.
Clay Cross – UK – July 2026 – Resolute highlights its new DTF Pneumatic Twin Platen Heat Press, a professional-grade heat press designed to help print shops increase output, improve consistency, and reduce downtime across high-volume production runs.
The machine's dual-platen design allows operators to prepare the next garment while the current one is being pressed, significantly reducing idle time and increasing throughput.
This makes it particularly well-suited to print shops running large direct-to-film (DTF) and transfer print operations, where speed and consistency are critical.
Mexico City, Mexico – July 2026 – FESPA Mexico, the premier event for the print and signage industry in Latin America, is set to take place from 10–12 September at Centro Citibanamex, Mexico City.
The event will bring together professionals, suppliers, and innovators from across the region to explore the latest technologies and trends shaping the future of print.
TOKYO, Japan, July 27, 2026 - Seiko Epson Corporation (TSE: 6724, "Epson") is proud to announce that its production facility, PT. Indonesia Epson Industry (IEI), has achieved Platinum recognition under the Responsible Business Alliance (RBA) Validated Assessment Program (VAP), based on audits conducted by RBA-approved independent third-party firms.
This achievement underscores Epson's commitment to corporate social responsibility (CSR) within its global supply chain.
London, UK – July 2026 – The UK Fashion and Textile Association (UKFT) has announced its participation at two of Asia's most prominent textile trade events: Intertextile Shanghai Apparel Fabrics (25–27 August 2026) and CINTE Techtextil China (1–3 September 2026).
The organisation will promote and support British companies across both shows, connecting international buyers, brands, and industry partners with the full breadth of UK textile expertise.
Kufstein – Austria – July 2026 – Zimmer Austria will exhibit at CAITME 2026, the Central Asian International Textile Machinery Exhibition, taking place from 8 to 10 September 2026 in Tashkent, Uzbekistan.
The company will be present at Pavilion 1, Booth B50, represented through its regional agent, Textile Technologies & Services LLC.
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