HP’s Latex Printers And Muraspec’s Digimura Wallcoverings Used By Signbox Of Surrey To Create A Truly Spectacular Space Transformation For Pernod Ricard

Image Courtesy of Signbox

Signbox has completed one of the most vibrant workplace signage projects they’ve ever been commissioned to fulfil.

Calling on the creative mastery of the entire Signbox design, manufacturing and installation teams, the Pernod Ricard project saw them deliver a truly innovational scheme across its workspace – all during a Covid-19 lockdown.

Their solution was focussed on reflecting the personality of a multitude of global brands and offering a stunning range of immersive experiences.

Pernod Ricard is the French producer of many renowned alcoholic beverages and one of the world’s most exciting organisations.

Distributed across more than 160 countries, brands include The Absolut Company, Chivas Brothers, Martell Mumm, Havana Club International and Irish Distillers to name just a few.

The organisation more than doubled the size of its UK headquarters when it relocated to 85000 sq. ft. of space over three storeys in Building 7 at the prestigious Chiswick Park estate in West London in September 2020.

Despite their work concluding during the autumn lockdown, the Pernod Ricard workforce has only recently been given access to their new offices where the incredible workplace scheme has been unveiled.

‘Working Environments You Can Enjoy’

In the words of Pernod Ricard’s Chief Executive Officer, Alexandre Ricard, ‘If I had to sum up Pernod Richard in one word I would use “convivialité”’ – an interpretation that led to the new interiors’ concept; ‘working environments you can enjoy’.

The ethos of conviviality in the workplace was to flow across all three floors and through its reception area, meeting and conference rooms, break-out areas and café.

The architect for the project was the renowned international HLW and Signbox was commissioned by leading workplace design and fit-out experts – BW Interiors.

They worked closely with both HLW and BW to ensure they bought their concepts to life in the most powerful ways possible.

Their brief encompassed both office and wayfinding signage throughout the client’s space and the transformation of 25 meeting and conference rooms, which were to each have their own very distinct theme, look and feel that would articulate the brand diversity and individual brand personalities to mesmerising effect.

Their reliance on cutting-edge materials, technologies and processes, colour palettes, textures and project management was critical to the successful interpretation of the BW Interiors brief.

Most elements in the scheme were digitally printed on Digimura wallcoverings on their HP latex printers.

They also used a digitally printed optically clear film for all glass manifestations, referred to as ‘flow graphics’ that symbolise fluidity and liquid movement to create a sense of calm and provide a level of privacy.

A Snapshot Of The Most Iconic Pernod Ricard Spaces That Put Conviviality Centre Stage

The organisation’s reception on the 8th floor represented a truly masterful signage execution and an indication of what was to follow from the welcome space.

Signbox created a vast 3D LED illuminated sign reading ‘Créateurs de convivialité’ that was mounted on an extensive wall made from cubes of oak cut from original Scotch whisky barrels.

Indeed, the hint of whisky in the reception area adds to the sensory experience for those who enter the space.

An exquisite bar sits adjacent to the ‘whisky barrel wall’ and embraces Pernod Ricard’s ethos of ‘conviviality at work’ which is also represented as a feature LED sign set on a biophilic living wall that denotes health, wellbeing and fun in this office of the future.

The Glenlivet Immersive Room boasts Digimura wallcovering across walls with specialist vinyls applied to fire doors and cupboards.

Soft signage display frames with interchangeable dye-sublimated stretch fabric, LED illuminated wall displays, 3D lettering and acoustic baffling to the side of the frames completed the look.

The Malibu Room is as vibrant and fun as it’s possible to get in the workplace with a cool beach feel with driftwood imagery across the walls with distressed wood imagery captured on Digimura wallcovering.

The beach bar vibe was created using bespoke shelving for bottles of Malibu and fruit garnish with a magnificent bespoke fabricated LED flamingo in faux neon.

In the Paul Ricard boardroom, they applied brushed stainless steel lettering with digitally printed and framed images to create a bold, exciting meeting space.

The distinctive theme of each meeting room is brought to life by the creative use of print on a variety of Digimura wallcoverings, from faux brickwork, distressed timber to stucco plaster textures.