Equipped To Win Big—The HP Latex 800 W Helped Marte Impresiones Of Madrid Develop Their Business To Meet The Pandemic Challenge
Marte Impresiones – explains how thanks to the HP Latex 800 W Printer they have reinvented themselves accessing any sector and producing an incredible number of different applications.
In a challenging year for the wide format print industry, during which, the demand for their products fell by more than 50%, Marte Impresiones invested in an HP Latex 800 W, and have never looked back.
Believing that the crisis offered unrivalled opportunities for change, Marte found that they had to do things differently if they were to survive and grow in this difficult climate.
With the HP Latex 800 W they found that they could reinvent themselves in a thousand ways, where, thanks to the white ink option, their customers came back to them with ever more diverse and different projects, all of which, the 800 W dealt with quickly and efficiently.
Marte say that for them, the HP Latex 800 W’s white ink, is the whitest on the market, which the 800 W handles like any other CMYK ink, so that white ink problems are a thing of the past.
Marte have also been impressed with the speed and ease of the printer, where a simple touch screen controls the printer giving a productivity outturn equivalent to two of any of their other machines.
Finally, Marte say that the sustainability credentials of the HP Latex inks provide them with the re-assurance they need to market their products in an increasingly environmentally aware world, where the consumer demands the eco probity of product that the Hp latex process provides.
As Daniel Tejero, the General manager of Marte said “Being one of the first users of the HP Latex 800 W has been amazing for me, I don’t know whether my business has changed, or my way of thinking, since I’ve had this machine the word ‘no’ doesn’t exist in my vocabulary”
About The HP Latex 800 W
Print white without complexity. Get saturated color at speeds up to 388 ft2/hr outdoor
Sharpen your sustainability edge with HP Latex—no HAPs, odorless prints
Sharpen your sustainability edge—and differentiate your business—with HP Latex Technology
Stay connected with your printer in real time while you’re away with the free HP PrintOS
Smart 8-inch front panel with fast reprint and store up to 100 jobs
HP Latex Inks are UL ECOLOGO® and UL GREENGUARD GOLD Certified
