Durst Group Technology Powers Visual Experience For The Milano Cortina 2026 Olympic Games
Brixen, Italy – February 2026 – Durst Group AG, a leading manufacturer of advanced digital printing and production technologies, has announced that its cutting-edge P5 printing systems are playing a pivotal role in the visual transformation of the Milano Cortina 2026 Olympic Games.
In partnership with Materia, a prominent print production house, Durst technology is responsible for producing over 200,000 square meters of high-impact digital graphics across key Olympic venues.
The project encompasses a vast array of visual communication elements designed to create an immersive experience for athletes and fans worldwide.
These graphics are being installed across sports facilities, hospitality areas, and venues in Milan, Cortina, Livigno, Anterselva, Bormio, and Predazzo.
The scale of the project presents unique challenges, with installations required at high altitudes where materials must withstand extreme weather conditions, including frost, wind, and snow.
Reliability and print quality are paramount to ensure the visual impact endures throughout the event.
To meet the demanding requirements of this Olympic-level challenge, Materia strengthened its production capabilities over the past year by investing in four Durst P5 printing systems.
This strategic decision provided the industrial vision and technological fortitude necessary to execute a project of this magnitude.
Mattia Pelizzoni, General Manager of Materia, commented on the partnership: “Choosing Durst as a technology partner has proven to be a winning decision. For a project of this magnitude, we needed reliability, production speed, and consistent quality. Durst printers guaranteed us the stability and performance required to win this challenge.”
The collaboration highlights the critical role of advanced digital printing in large-scale event management, where speed, precision, and durability are essential.
The P5 family of printers allows for high-volume production without compromising on the intricate details and vibrant colors that define the Olympic spirit.
“We are extremely proud to see Durst technologies playing a leading role in an event that speaks to the entire world,” added Alberto Bassanello, Sales Director Durst Divisione Vendite Italia at Durst Group AG. “Being Materia’s partner in such an iconic project means contributing, through our innovation, to making something truly unique possible.”
The Durst Group
Durst. Advanced Digital Printing and Production Technology
Durst Group AG is a leading manufacturer of professional digital imaging systems. The company operates manufacturing facilities in Brixen, Italy, and Lienz, Austria, and has major offices in North America, France, United Kingdom, Germany, Spain, Mexico, Brazil, and Singapore.
We are a global manufacturer of advanced digital printing and production technologies and the first choice for the implementation and transformation of digital, industrial production processes.
We concentrate on efficient and environmentally friendly production technologies that are made possible by digital change.
Durst’s reputation for quality, precision, innovation, sustainability, and reliability spans more than 80 years.
Further information about the Durst Group can be found on the website www.durst-group.com.
