ARIAN Revolutionises Large-Format Printing As The First Global Adopter Of The Durst P5 SMP
Gleisdorf - 2026 – ARIAN, a leader in print innovation, is the first company worldwide to install the new Durst P5 SMP Super-Multi-Pass Digital Printing Machine.
As the official beta partner for this groundbreaking technology, ARIAN is set to redefine industry standards for speed, quality, and production capabilities in large-format and point-of-sale (POS) materials.
The machine is engineered to deliver print resolutions of up to 1200 dpi while achieving production speeds of up to 1,940 m² per hour.
This combination of high resolution and velocity ensures that large-scale projects can be delivered with unprecedented speed, without compromising on visual quality.
The enhanced capacity allows for campaigns to be brought to market more quickly and effectively, ensuring brands can react with agility in a fast-paced commercial environment.
The investment underscores the company’s commitment to staying ahead of industry trends and offering unmatched versatility in production.
“This is exactly what we set out to achieve with the P5 SMP. Super-Multi-Pass technology delivers exceptional print quality at a new level of productivity — up to 1,940 m²/h at 1200 dpi, without compromising a single pixel. Equally strong on board and roll materials, combined with the highest level of automation and production safety, it gives print service providers like ARIAN a real competitive advantage in markets where speed-to-market is key. After successfully completing this world-first field test at ARIAN, we are now moving into the first customer installations internationally, with the first P5 SMP installation in the US already underway.” Christian Harder : Durst Group AG
This technological advancement is supported by EU funding through the IBW/EFRE & JTF Austria 2021-2027 programme.
This collaboration highlights the importance of innovation in driving economic growth and maintaining industrial competitiveness within the region.
About ARIAN
ARIAN is a premier provider of print and POS solutions, dedicated to delivering high-quality visual communication products.
With a focus on innovation and technology, ARIAN partners with global brands to execute impactful campaigns through advanced printing capabilities.
For more information, please visit [Website URL].
The Durst Group
Durst. Advanced Digital Printing and Production Technology
Durst Group AG is a leading manufacturer of professional digital imaging systems. The company operates manufacturing facilities in Brixen, Italy, and Lienz, Austria, and has major offices in North America, France, United Kingdom, Germany, Spain, Mexico, Brazil, and Singapore.
We are a global manufacturer of advanced digital printing and production technologies and the first choice for the implementation and transformation of digital, industrial production processes.
We concentrate on efficient and environmentally friendly production technologies that are made possible by digital change.
Durst’s reputation for quality, precision, innovation, sustainability, and reliability spans more than 80 years.
Further information about the Durst Group can be found on the website www.durst-group.com.
