DTG2Go Increases Its Fleet Of Kornit Atlas Printers As It Launches Its New ‘On-Demand’ Retail Solution
Image Courtesy of Kornit Digital
GREENVILLE, S.C. -Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, today announced the expansion of its digital print business, with the opening of its first ‘On-Demand DC,’ a solution for retailers and brands to grow their business utilizing an integrated, on-demand fulfillment model.
To support the expected demand, DTG2Go is further increasing its fleet of digital equipment with the purchase of five Kornit Atlas printers. This purchase, combined with the eight Atlas machines just recently installed, increases daily printing capacity by over 25%.
The new digital printers will be operational to support the upcoming holiday season. DTG2Go expects to make further capital investments in digital print equipment throughout fiscal year 2021 to support its growth initiatives.
“As an early adopter of an on-demand model, Hot Topic is a great partner for this first collaboration to deliver the next break-through in supply chain management and customer service. With this model, we plan to test the boundaries of the many opportunities that digital has to transform retail.”
In partnership with the iconic retailer, Hot Topic, DTG2Go opens its ninth digital print and fulfillment center, integrated within Hot Topic’s Nashville, Tennessee distribution center.
This collaboration is the first of its kind, revolutionizing the retail industry by partnering a leading omni-channel retailer of pop culture merchandise with DTG2Go, an innovator in print-on-demand technology and fulfillment services.
The ‘On-Demand DC’ allows Hot Topic to provide a seamless consumer experience with reduced shipping costs, as on-demand, digitally printed apparel is merged with inventoried products for shipment to the end consumer.
It also opens the door for further utilization of digital print for store-level replenishments and immediate out-of-stock fulfillment.
Hot Topic and DTG2Go have been joined by Kornit Digital to bring the most advanced digital print quality, techniques and applications to the retail market.
Deborah H. Merrill, President of the Delta Group, commented, “We are excited about the partnership with Hot Topic and the support of Kornit Digital, as DTG2Go launches its newest service model to retailers and brands alike. We believe the DTG2Go ‘On-Demand DC,’ utilizing our cutting-edge technology and service platform, will revolutionize the retail industry during a time when change is needed the most.”
Merrill continued, “As an early adopter of an on-demand model, Hot Topic is a great partner for this first collaboration to deliver the next break-through in supply chain management and customer service. With this model, we plan to test the boundaries of the many opportunities that digital has to transform retail.”
The Company anticipates accelerated growth in its DTG2Go on-demand, digital print services.
About DTG2Go
DTG2Go is a market leader in the direct-to-garment digital print and fulfillment industry, bringing technology and innovation to the supply chain of its many customers.
DTG2Go uses highly-automated factory processes and its proprietary software to deliver on-demand, digitally printed apparel direct to consumers on behalf of its customers.
Utilizing its seven fulfillment facilities throughout the United States, DTG2Go offers a robust digital supply chain, shipping custom graphic products within 24 to 48 hours to consumers across the United States and in over 100 countries worldwide.
