Copenhagen Fashion Week And YouTube Announce Unique Partnership for SS22
The collaboration elevates the reach of the SS22 schedule to a new global audience.
This season, Copenhagen fashion Week are incredibly excited to announce that they have partnered with YouTube to ensure their runway is experienced live by their global audience from August 10th-13th .
Through YouTube's dedication to uplifting designer voices and celebrating sustainable change in the industry, we are working together to celebrate Copenhagen Fashion Week as a leading curator of incredible voices of innovation, positivity, influence and change.
With the full schedule being livestreamed across YouTube.com/Copenhagenfashionweek, YouTube.com/Live and YouTube.com/Fashion, alongside our livestream on copenhagenfashionweek.com, we cannot wait to interact and connect with our new global network.
In its latest bid to further push into the fashion ecosystem, the Google-owned video platform will stream the full schedule of next week’s Spring/Summer 2022 shows on its Live and Fashion and Beauty channels, as well as Copenhagen Fashion Week’ own channel. (The three altogether have over 15 million subscribers.)
For its two previous seasons, Copenhagen Fashion Week (CPHFW), like the rest of the industry, was forced to host its events online, but did so through its own platform. From Spring/Summer 2021 to Autumn/Winter 2021, the organisation saw significant organic growth, with a 68 percent rise in viewership. Going forward, CPHFW is hoping its YouTube partnership will further that growth and extend its global reach
Copenhagen Fashion Week is the leading Nordic biannual fashion week. Each season, esteemed industry leaders attend four days of showcases and events alongside the two trade shows CIFF and Revolver.
About Copenhagen Fashion Week
Copenhagen Fashion Week is the leading Nordic biannual fashion week held in January/February and August. Each season, esteemed industry leaders attend four days of showcases and events alongside the two trade shows CIFF and Revolver.
Sustainability is the core focus area for Copenhagen Fashion Week. Copenhagen Fashion Week strives towards making substantial changes to the way the event is executed, and works to inspire and encourage the industry to take steps towards becoming more sustainable. Read more about our focus on sustainability here.
Copenhagen Fashion Week strives towards making substantial changes to the way the event is executed, and works to encourage the industry to take steps towards more responsible business practices.
Our first annual Sustainability Report for 2020 marks a status update on the first year of Copenhagen Fashion Week's 2020-2022 Sustainability Action Plan, that sets out to incur far-reaching and longterm change within the fashion industry.
"Despite a challenging year, we believe that the status of our Sustainability Action Plan shows the potential of our strategy and three-year targets to inspire and push fashion companies to embrace more sustainable business practices. Although unable to meet every one of the goals set for 2020, most goals were accomplished and we look forward to continuing the work," says Cecilie Thorsmark, CEO Copenhagen Fashion Week.
