CMYUK Supplies Eco Wallcoverings And Backlit Media For The Creative Décor Refurbishment Of The Paddy Power Parent Company Flagship HQ In Dublin
Image Courtesy of Claremont
25th May 2022 : Proven eco wallcoverings and backlit materials to be used to refurbish all Flutter’s global offices.
High spec eco wallcoverings and backlit materials from CMYUK have been used in the extensive remodelling and refurbishment of Flutter’s worldwide HQ in Dublin.
This venture involved a significant amount of demolition and reconstruction from the ground up to transform this office complex, built in 1999, into a contemporary and collaborative working space.
Artworks Solutions, a turnkey supplier and fundamental partner to the design and construction industry, worked alongside Claremont Group Interiors to deliver the project.
It has produced a variety of graphics for key walls and lightboxes situated in communal areas throughout the seven storey, 164,000 sq. ft building along with several acoustic solutions.
Flutter Feel
“The client wanted a distinct ‘Flutter feel’ to its Dublin HQ. It wanted a concept that could be used across its worldwide offices to create an unmistakable and compelling Flutter environment,” says Seath Herbert, Managing Director, Artwork Solutions.
The company identified key focal spaces within the Dublin HQ that would benefit from graphical treatment.
From here, its in-house design team put together a visual pack from a printed wallcovering perspective that included treatments for dry-wipe functional surfaces, large graphic walls, lightboxes and acoustic panels.
It worked closely with Claremont Interiors to ensure that its schema worked within the overall interior design parameters, making sure that graphics colourways worked with flooring for example, and all visual assets were part of the current branding roster.
Walls And Corridors
Artworks Solutions digitally printed graphics for over 40 walls across all seven storeys of Flutter’s flagship office.
Due to the large amount of print required, it was very keen to use products with an environmental edge.
Artworks presented Flutter with two eco-solutions: Kavalan Gecko 320GB and UFabrik Backlit Textile ECO FR, both exclusive to CMYUK.
After extensive evaluation it was very confident to specify these materials for high volume usage.
“In the past we’ve found inconsistencies and instability in eco products, they just didn’t seem to have had enough market testing. We’ve never had any production issues with the materials we specified for this project, and the installers like working with these too. It was the right time to put these products in front of this client. These products tick all the boxes for sustainability, performance integrity, and price point. The client was very keen to proceed,” says Seath.
Kavalan Gecko 320GB is a PVC-free, recyclable polyester-based textile and is an excellent sustainable alternative for single piece wallcoverings and display systems.
It has B1 and EN13501-1 fire ratings and meets highest environmental standards including EN-71, 33P, ROHS, REACH and Life Cycle Assessment (LCA) approval.
UFabrik Backlit Textile ECO FR was used in a prominent design feature of the building, a tunnel-effect corridor that connects the ground floor reception with the central atrium.
This walkway has been designed to create maximum impact. Dramatic and moody walls are studded either side by lightboxes.
Sensor-controlled and activated by movement, these powerful LED illuminated printed images reveal themselves as staff and visitors walk by.
This inventive backlit textile is produced from 100% recycled PET plastic bottle waste.
Manufactured to the highest standards, it is top coated for use with UV and Latex inks, and ensures brilliant colour reproduction.
Crease and wrinkle-free on tension, and doesn’t bruise or mark when folded. Fire rated to DIN 4102-1-B1 & EN13501 standards, it is also REACH, Global Recycled Standard certified, and compliant with the California Proposition 65. It’s fast becoming the material of choice for backlit and frontlit display applications.
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