In this podcast episode, James Watson, Managing Director of Surface Print, discussed the evolution of his fourth-generation family business in Lancashire.

Surface Print combines traditional craftsmanship with digital innovation- investing £2 million in a hybrid rotary screen Gravure machine and £600,000 in new HP digital printers.

The company achieved ISO 14001 accreditation, introduced solar panels, and plans to install a new boiler and water recirculation system. Watson emphasised the importance of balancing traditional techniques with modern technologies to maintain quality and sustainability. The company also leverages AI for efficiency and marketing, while maintaining a family-oriented work culture.

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In this podcast episode, Debbie McKeegan interviews Marta Naranowicz, the creative director at Caro and online brand Feeby based in Poland.  Together they explore the evolution of digital wall coverings, and the impact of the latest technologies alongside AI creativity for the printing industry. Marta shares insights on sustainability, customisation, and the importance of innovation in design, as well as offering practical advice for designers and brands looking to expand into the lucrative wall coverings marketplace.