The 2nd Annual Media Day At Printing United Expo 2025 In Orlando Is An Unqualified Success
October 21st 2025, today marked the launch of the 2025 Printing United Expo, with their second Annual Media Day.
All present were delighted that the day was an unqualified success, with extensive in depth presentations and vibrant one to one meetings.
The day started with an in depth analysis of AI in the print industry presented by Introduced by Nathan Safran VP Research for PRINTING United Alliance
The adoption rate of Artificial Intelligence (AI), particularly generative AI, is unlike anything the tech world has ever seen.
It reached 50% adoption in just two years—a speed that blows past electricity, the internet, and smartphones.
This astonishing pace is not just a Silicon Valley trend; it’s the new reality for the print, graphics, and display industries.
Recent research from PRINTING United Alliance reveals that AI is not only critical for survival but is already delivering measurable ROI for the organisations embracing it today.
For print service providers (PSPs) and display graphics companies, the question is no longer if you should adopt AI, but how fast you can implement it to secure a competitive edge.
This enlightening study was followed by Canon USA, where Rich Reamer and Robert Barbera discussed the wide range of their digital print solutions, which are able to be seen at booth #2624.
Canon USA were also proud to announce that it has been awarded three 2025 Pinnacle Product Awards.
The Canon Colorado M5, part of the progressive Colorado M-series, was the winner of the Output – Roll-to-Roll UV <80 inches category. Additionally, the imagePROGRAF PRO-2600 was awarded the winner of the Output – Roll-to-Roll Aqueous <80 inches category. In Non-Output, the new Bag-in-Box Inks for the varioPRINT iX Sheetfed Inkjet press won the Digital Inks – Industrial and Packaging category.
This was followed by a presentation for Fujifilm, which explored Fujifilm’s M.O.R.E. technology, and also the many and varied attributes of the Fujifilm Acuity Range.
The Make More campaign showcases the company’s dedication to go beyond the product portfolio and support customers to print smarter, adapt to demand in real-time, and turn operational challenges into strategic growth-driving advantages.
“In a market where efficiency and innovation are key, 'Make More' is more than just a campaign or a tagline — it’s a promise to our customers,” said Yuji Oki, general manager, FUJIFILM North America Corporation, Business Innovation Division. “We have one very simple, utterly limitless purpose - to help customers Make More - and we’re proud to offer the innovation, automation, support, and partnership to do that. More impressions, more profit, more free time, more beauty, and more satisfied customers--that’s what matters, and we’re excited to showcase this at PRINTING United this year.”
Next were Durst where Becky McConnel presented the The Durst P5 500 TEX iSUB which will be debuting in North America for the first time on stand #3162.
An extension of the multiple award-winning P5 TEX iSUB printer, the 500 takes the platform superwide, combining 5-meter-wide sublimation printing with fully integrated inline fixation.
Offering excellent color consistency with sharp details in images and text, the P5 500 TEX iSUB produces beautiful prints in the most sustainable and efficient way.
With up to 10 channels that can include white ink, varnish for special effects and Fluo Glow neon inks, the P5 X offers astonishing versatility.
Then came Ilan Elad from Kornit Digital, who analysed the impact of Kornit’s technology in depth.
Highighting the effect of digital printing on medium run prints, he pointed out that medium sized print runs tied in with direct demand represent an economic virtuous circle, both in terms of customer satisfaction and the absence of costly close outs.
Kornit’s technology aims to cater to this median segment, where, because of volatile market conditions, it has created a new economic paradigm, that give an exceptional ROI.
Agfa’s presentation by Deborah Hutcheson was next, when, after celebrating the 20 years of the AGFA Anapurna, she continued by emphasising the sheer scale and breadth of their offer.
On stand #3160 Agfa will highlight their latest innovations which includes the extraordinary Jeti Tauro H3300 XUHS.
Running at 1280 m2/hr with 12 rows of print heads for maximum throughput
and with a 4 or 7 color configurations, including options for extra redundancy in dark colors and enhanced light/mid-tones for razor-sharp image quality it also offers Varnish option for prints for enhanced brilliance and impact, and a primer option for difficult media.
Also highlighted were the Bronco H330 HS, with single and double roll capabilities, and the Ciervo range from 2500 to 3300 perfect for, inter alia, corrugated board printing.
The Media day presentations conclude with a presentation from Muller Martini, where The GEN8 EVO is the latest Hunkeler highlight at the Muller Martini booth at # 3234.
Developed to meet the demands of today and tomorrow, this roll-to-stack solution sets new standards in productivity, ergonomics, and ease of use.
All were agreed that the Printing United Media Day was a great success, with an extensive International Press presence and an in depth support from the sponsoring exhibitors through their individual showcases.
About PRINTING United Alliance
PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in North America, comprised of the industry’s vast communities.
The Alliance serves industry professionals across market segments with preeminent education and training via iLEARNING+, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from our leading media brands – Printing Impressions, Packaging Impressions, Wide-format Impressions, In-plant Impressions, Apparelist, and Promo Impressions.
A division of PRINTING United Alliance, Idealliance is a global leader in standards training and certification for printing and graphic arts operations across the entire industry supply chain.
PRINTING United Alliance also produces PRINTING United Expo, the most influential days in printing. The expansive display of technology and supplies, education, programming, and services are showcased to the industry at large, and represents all market segments in one easily accessed place.
