Patricia Urquiola x Heimtextil ─ Immersive Installation Enables Cohesive Design Experience in 2025
Image By Courtesy of Messe Frankfurt GmbH
Frankfurt am Main – Heimtextil, the foremost global trade fair for home and contract textiles, unveiled details of its upcoming collaboration with internationally acclaimed designer Patricia Urquiola during Milan Design Week.
This partnership heralds an innovative, immersive installation set to debut at Heimtextil 2025, embodying a holistic approach to design that seamlessly integrates sustainability and cutting-edge aesthetics.
As part of this unique collaboration, Patricia Urquiola and Heimtextil aim to deliver an unparalleled experience focused on ready-made textiles, particularly emphasizing hospitality and design. The installation, aptly named "Among-us," will enable a cohesive design experience for buyers and exhibitors alike, placing human experience at its core.
Elevating Design Expertise
Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt Exhibition GmbH, remarked, “The collaboration with Studio Urquiola further elevates Heimtextil’s strong design expertise. Urquiola's visionary approach perfectly complements our mission to inspire, convey knowledge, and drive the business viability of the global textiles industry forward.”
This special partnership with Patricia Urquiola, who helms Studio Urquiola, underscores Heimtextil's commitment to pushing boundaries and reducing complexity. Both entities are dedicated to fostering sustainable practices and innovations that will shape the future of interior design concepts across hospitality, retail, and beyond.
Experience Design at Heimtextil 2025
Attendees at Heimtextil 2025 can look forward to immersing themselves in a meticulously curated interior design installation by Patricia Urquiola. This showcase will not only highlight the exceptional design and functionality of ready-made textiles but also bridge hospitality design concepts with global suppliers of functional contract textiles and retailers. This collaboration aims to provide a seamless experience that reinforces Heimtextil's role as the premier platform for designers, exhibitors, architects, retailers, and hospitality decision-makers.
Patricia Urquiola elaborated, “Working with Heimtextil, we continue research on textiles that the Studio has been doing for years, developing textiles as products and their application in product design, interiors, and architecture in a large spectrum of scales. ‘Among-us’ will be an installation that will propose our vision and open a larger conversation inside and outside the industry, including topics such as sustainability in materials, conviviality, and the perception between virtual and reality.”
A Shared Goal for Sustainable Design
This collaboration also seeks to advance the discourse on sustainability, particularly in the realm of regenerative materials. By showcasing tangible examples of sustainable practices and fostering innovation, Heimtextil and Studio Urquiola aim to encourage the adoption of sustainable methodologies throughout the textile industry.
Olaf Schmidt added, “Our partnership with Patricia Urquiola exemplifies our dedication to creating meaningful, sustainable impacts within the industry. We believe showcasing these practices will inspire broader adoption and drive the future of sustainable design.”
About Heimtextil
Heimtextil is the industry's most important global event for interior textiles, interior design, and interior trends. It kicks off the upcoming season with new products and trends, providing crucial insights and impulses to both exhibiting companies and professional visitors from around the world.
About Studio Urquiola
Founded in 2001 by Patricia Urquiola and her partner Alberto Zontone, Studio Urquiola operates in industrial product design, architecture (hotels, retail spaces, residences, exhibitions, and installations), art direction, and strategy consulting.
Heimtextil x Studio Urquiola 2025 promises to be an unmissable event for anyone passionate about textiles, design, and sustainability.
