Very Maro, Very Sanderson─Maro Itoje Partners With The Sanderson Design Group In The New Sanderson One Sixty Collection
Image Courtesy of Sanderson Design Group
Sanderson is proud to partner with England Rugby star, Maro Itoje as the contemporary face of the renewed print ad campaign from the 1970s, Maro shares many values with the original Very Sanderson campaign.
Created at a time when the home was fast becoming an important place for self-expression, and a cherished space for families to grow, the Very Sanderson campaign featured 70s icons such as Petula Clark and Jilly Cooper.
Celebrating the sophisticated style of every individual, the 2021 iteration with Maro develops the creative in a thoroughly modern direction.
The partnership pays tribute to the release of Sanderson’s One Sixty Anniversary Collection, celebrating 160 years of iconic florals and statement designs.
As a modern English celebrity, Maro Itoje will feature as the new face of the Sanderson brand in social, digital and traditional media with the objective of generating broader awareness of the brand among consumers.
The collaboration is timed ahead of the launch of Sanderson's 160th anniversary collection of fabrics and wallpapers, called Sanderson One Sixty, and is part of a strategy to promote the Company's brands direct to consumers to drive sales to the Company's trade customers.
Timeless and quintessentially English, Sanderson is famed for its signature florals and nature-inspired designs. Furnishing homes around the world, the brand's statement fabrics and wallpapers can be found amongst all styles of interior, from royal palaces to film sets.
During the 1970s, the Sanderson brand featured iconic celebrities of the day, such as the actress Diana Rigg and singer Petula Clark, in advertising campaigns that used the catchline Very Sanderson.
Lisa Montague, Sanderson Design Group's Chief Executive Officer, said: "Maro is fast becoming a modern British icon, thanks to his sporting brilliance and deep cultural interest in art and creativity. There's an incredible synergy between Sanderson's DNA and Maro's passions, which have been beautifully translated into our upcoming campaign. With a creative execution inspired by Sanderson print ads from the 1970s, Maro is spearheading a real change in direction for our brand as we embark on the next chapter in Sanderson's history."
Maro Itoje commented: "You go into professional sport with the hope that its platform will one day allow you to build upon other passions and open up new opportunities, and I'm thrilled that, through rugby, I am able to build upon my love for art and creative design and embark on this exciting new partnership with Sanderson. Family holds significant value for me as an individual and this aligns seamlessly with the design ethos of the brand. I'm looking forward to seeing what can be achieved collectively."
About The One Sixty Anniversary Collection
Sanderson One Sixty is a celebration of iconic design, with famous florals and countryside inspired motifs reimagined into a distinctive colour palette.
Statement brights sits alongside a range of classic colourways, adding a different dimension to archive designs.
We’ve blown the doors off the Sanderson Design archive vault, unleashing 160 years of daring design. Step through the curtains and discover a world where time doesn’t exist. A place where creators and concoctors come together.
About the Sanderson Design Group
Founded in 1860, Sanderson is one of the most renowned interiors brand worldwide, as well as the most senior within the Sanderson Design Group family.
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