Graduate Fashion Foundation Returns To London Fashion Week Showcasing 6 Emerging Designers In Collaboration With Visualist

Image Courtesy of Graduate Fashion Foundation

10th Feb 2021 Graduate Fashion Foundation is excited to announce it will be returning for the fourth season this February to London Fashion Week, working in collaboration with Visualist, the new productivity suite for fashion creatives, to further elevate some of the exciting talent that was discovered at Graduate Fashion Week 2020 to a global audience.

Six exciting emerging designers have been selected to be featured as part of the Graduate Fashion Foundation Digital Designer Profile throughout London Fashion Week, 19th - 23rd February 2021.

The platform, that is for both trade and consumer audiences, enables the Foundation to spotlight these incredible talents as they seek to establish themselves in the Fashion industry and build their brands.

The LFW digital platform, launched in June 2020 is the official LFW Digital Hub, hosting evergreen multimedia designer content, accessible to both industry professionals and global fashion consumers alike.

The LFW Designer Platform embraces the cultural commentary, creativity and humorous spirit for which British fashion is renowned for.

This opportunity has been created by Graduate Fashion Foundation to; help its graduate fashion innovators launch their brand to a global audience, give them access to develop relationships with renowned global stores and publications, begin building a network of future contacts, be a part of a fashion week which is fully embracing emerging brands who are making a positive change in the industry and spotlighting them to a global audience.

GFF partnered with Visualist and their team of creatives to produce this season’s digital designer content for LFW, including an innovative photoshoot and video creation for all six designers. The London Fashion Week shoot was unlikely any other.

The team at Visualist met the cast and crew for the very first time on shoot day and instead of being physically on set, the six designers who are spread across the UK and Portugal, participated remotely via private livestream to be able to direct and guide the styling of their collections.

Visualist conceived the shoot and managed post-production 100% virtually.

Their workflow was highly visual and collaborative with a steady stream of digital moodboarding, supplemented by robust discussion that took place over a medley of video calls and threaded messages.

The fully digital nature of London Fashion Week and governmental restrictions, encouraged the team to rethink the use of technology to stage a shoot innovatively and safely, whilst allowing meaningful participation by those not present 'IRL'.

Although the semi-virtual nature of this shoot was prompted by COVID restrictions, the process also highlighted promising opportunities for the fashion industry to explore when it comes to digital collaboration and showcases.

“The six amazing graduate designers that were selected for this incredible opportunity now have the chance to further establish themselves in the fashion Industry at a time when it has never been more difficult to do so. We are so grateful for Visualist for bringing their expertise and experience to allow the students to collaborate remotely to ensure we creatively and accurately represent their brand to the world, said Joy Campbell, Director of Brand Partnerships at Graduate Fashion Foundation.