Viscom Italia 2026 Presents The New Format ─ Creating A Dynamic And Future-Oriented Experience For The Participants
February 25, 2026 - The only international event dedicated to technologies, applications and materials for communication and graphic arts, Viscom Italia 2026 will return from 28 to 29 October at the Allianz MiCo Convention Center in Milan with a completely new look.
A three-day event of exhibitions, talks, events, competitions and exhibitions that aims to strengthen the dialogue between companies, professionals and innovation.
Viscom Italia is creativity, innovation, business, sustainability but also the ideal place to present technologies and applications to launch future trends in the graphics/advertising, design, architecture, interior decoration, fashion, packaging, brand industry and retail sectors.
The Visual Communication Hub In Italy Is Born
In the last 36 years, the event has accompanied the growth of an entire sector through multiple evolutions, offering opportunities for comparison, updating and development to thousands of professionals and companies.
This ambition will continue this year by embracing a trade fair format to respond to the different needs of the market and offer tools and vision to face future challenges.
An innovative vision that combines the strength of exhibition and attractiveness of a trade fair with the content of a conference.
Thus creating an agile, dynamic and future-oriented ecosystem and the experience of the participants.
Viscom Italia 2026: A More Targeted, Sustainable And High Value-Added Event
A transformation that has developed from listening to the requests of the exhibiting companies.
The change will first of all translate into two days that will take place in a location in the center of Milan, easily accessible and well integrated into the urban and professional fabric of the city.
A new venue that will therefore facilitate all professionals interested in the event, also facilitating travel. The event will also be streamlined in structure, but not in content, because it is structured to maximize the time and resources of exhibitors and visitors.
Exhibition & Conference, The New Soul Of The 2026 Edition
Alongside the new exhibition experience, the heart of Viscom Italia 2026 – https://www.viscomitalia.it/it-it.html – will be represented by an articulated, open and accessible conference program, designed for both large players and small-medium companies that form the backbone of the sector.
The conferences – organized in large thematic areas dedicated to the main market segments – will provide a medium and long-term vision and insights into the latest technologies.
There will also be an Arena, where exhibitors will be able to tell about their products and projects, thus obtaining an additional channel of visibility.
About Viscom Italia
Viscom Italia is the only fair in Europe that brings together the entire visual communication market.
Dedicated to technologies, applications, products and materials for visual communication and graphic arts, every year Viscom becomes the hub of applied creativity, where sustainable solutions, emerging trends and new inspirations meet.
Here, professionals from printing, decoration and installation, along with manufacturing industries from sectors such as fashion, automotive, and large-scale retail, as well as communication agencies, designers and creatives, discover solutions and inspirations to enhance and innovate brands and projects.
