Online Digital Personalisation Is Now Live At Alexandra Workwear
Image By Courtesy of Alexandra Workwear
Alexandra’s new digital personalisation service is now live!
Their easy-to-use online offering allows customers to browse the website, choose their garments and customise, in just a few clicks.
It literally is as simple as 1, 2, 3!
Alexandra.co.uk now offers a variety of customisation options, allowing customers to order their uniform branded or personalised to their exact requirements.
Customers can upload images or text, with the option of having their logo or image embroidered or printed onto their garment.
All text is fully customisable, with a range of fonts and colours to choose from.
Setting The Industry Standard
Alexandra’s personalisation service distinguishes us from competitors, by providing an instant visual of a personalised design.
These visuals reveal the final look and feel of an embroidered or printed garment and allows customers to immediately adjust or amend their designs, no longer having to wait for a proof before placing your order.
A standard 48-hour moderation process will be in place to ensure no copyright infringement or profanity has occurred.
Customers will be notified via email upon moderation completion and will receive their bespoke garments in 7-10 working days.
Sew Amazing
Sally Lowther, Chief Digital Officer at Mi Hub, the parent company of Alexandra, comments "launching our market-leading digital personalisation service is an exciting next step in Mi Hub’s digital journey. The hard work and dedication invested into this project from across our business has been amazing."
Needle-Ss To Say
Digital Personalisation launched on the Alexandra website on Monday 7th November, there’ll be plenty of external promotion to celebrate and promote the launch of our new personalisation service, so please keep your eyes peeled to find out more.
About Alexandra Workwear
The Alexandra Drapery Company was established in Bristol as a drapers shop during the 1850’s by Alfred Isaac Davis, selling fabrics and household linens.
Bristol was an affluent area with a major dock area and many small manufacturing and engineering workshops.
All clothing was made to order from fabrics and patterns selected in the Alexandra drapery shop, tailored by seamstresses and delivered to customers homes.
During the First World War, Alexandra supplied garments for the thousands of women who volunteered to work in nursing, agricultural and factory roles.
The current Management team have acquired the business effective from 16 August 2019 with the backing of LDC, part of Lloyds Banking Group.
This gives us a fantastic opportunity to create a focused Corporate Apparel Group containing the current Dimensions, Alexandra, Twin Hill and Yaffy brands.
The Group will provide a unique UK, US and European capability - an excellent international platform for future growth.
