The Epson Monna Lisa And F Series Printers Partner With Indonesian Fashion Designers To Print Digital Textiles At Jakarta Fashion Week
Image By Courtesy of Epson
Jakarta –October-2023 – Epson, a global technology leader for professional printing, collaborated with three renowned local designers, Calla the Label, Aleza and Nadjani, to print and produce their fashion show collection.
As part of its efforts to raise awareness of environmentally friendly textile printing, Epson launched a series of printer types used in the printing process for Calla the Label and Aleza are the Epson Monna Lisa ML-16000 printer and the Epson F-Series printer series for Nadjani.
They are producing their collection at Jakarta Fashion Week 2024, which is the biggest fashion week on an annual basis in Indonesia.
To reduce harmful emissions, brands can adopt digital textile printing solutions along with sustainable ink options. In response to sustainable practices and commitments, the textile industry is slowly moving towards sustainable solutions, but more needs to be done.
Pigment inks have emerged as an environmentally friendly and effective option, with a lower overall environmental impact, partly due to their shorter overall production process, as well as reduced waste and water use.
This has helped pigment inks meet global standards of sustainable textile printing practices, thus earning Eco Passport certification.
"At Epson, we recognize the critical role of sustainable technology. Our products are designed to meet commercial and industrial needs while keeping the environment to people and our planet and partnerships with purposeful brands such as Calla the Label, Nadjani and Aleza will go a long way in encouraging others to adopt more sustainable textile printing practices," said Lina Mariani, Head of Vertical Business PT Epson Indonesia.
"Calla the Label believes in sustainable fashion and we are thrilled to be working with a technology leader like Epson who shares our beliefs. The recent collaboration at Jakarta Fashion Week is a testament to our commitment and we look forward to creating a more sustainable fashion line in the future," said Yeri Afriyani, founder of Calla the Label.
"As a designer, it's important to print fabrics with eco-friendly processes into my product line. While we actively capitalize on trends and styles, sustainability is at the core of our brand, and Epson's innovation and ethos have been a tremendous addition to Aleza's brand journey," said Dia Demona, Managing Director of Aleza.
In line with other designers, Nadya Amatullah Nizar as the founder of the Nadjani brand at JFW 2024 this time, revealed that this collaboration is a very extraordinary opportunity for Nadjani to work with Epson again, "Using Epson printers in textile production systems can reduce waste production and reduce efficient energy use. This is a significant contribution in reducing carbon footprint and protecting the environment," he said.
In Indonesia, around 5,000 large and medium-sized enterprises and 500,000 small and micro enterprises are active in the textile industry. The textile and textile products (TPT) industry in Indonesia experienced investment growth of 89.41% during the first quarter of 2023 compared to the same period last year, reaching $4.63 billion.
With this rapid growth, there is an opportunity to drive greater sustainability within the industry. One of them, Paper Clothes in Bandung that already use Epson Monna Lisa, in the near future there will be the installation of Epson Monna Lisa ML-32000 with reactive ink at Labda Anugerah Tekstil, Bali as an eco-friendly digital textile printing in Indonesia and Epson Monna Lisa ML-8000 with pigment printing solution at Bright Printing, Jakarta which is environmentally friendly. Epson is proud to be at the forefront of textile digitalization, where our printing technology contributes significantly to the transformation of the industry in Southeast Asia.
