Temera And Everledger Bring Near Field Technology To The Traceability And Transparency Of Fashion Products
Image Courtesy of Temera
Temera, leader in IoT solutions for the fashion & luxury industry, and Everledger, a pioneer in digital transparency, announce their strategic collaboration.
This partnership will foster the adoption of an easy-to-use technology for the certification of authenticity and storytelling to the final consumer, putting in place Temera’s decade of experience in the fashion sector, and the suite of cutting-edge solutions for traceability and Everledger’s customer experience.
The first concrete application resulting from this collaboration is operational on MCQ, the new fashion brand launched last week by Alexander McQueen, a company part of the Kering conglomerate.
For years, Temera has been offering McQueen its solutions for the identification and traceability of the product chain using RFID-UHF technology.
An additional chip with NFC (Near Field Communication) technology has been added to the products of the new line, which allows the interaction of the products with the final consumer through the use of smartphones.
Everledger completes, with blockchain technology, the writing and management of a real “digital twin” of the physical product.
The information, which goes from the birth of the product to its distribution, is accessible with the highest level of security by the consumer who can, in a phase following the first purchase, decide to “transfer” the ownership of the garment by reselling it in the second hand market and transferring ownership of the used product to the buyer.
An evolutionary step that marks an absolute milestone for McQueen as a pioneer in the adoption of highly innovative solutions.
In terms of functionality, Alexander McQueen takes a step forward with MCQ also in terms of authentication.
Each icon presented by MCQ is fully traceable through its MYMCQ digital platform, a unique system of its kind that uses blockchain and NFC technology to unlock innovative features. MYMCQ provides historical information, moreover it represents a multimedia hub where anyone can interact with the brand, access behind-the-scenes content, interviews with collaborators and other creatives within the MCQ community and more.
For this partnership, Temera managed the adoption of NFC tags that allow you to digitally register each garment in a unique way and to have its digital twin online, on MYMCQ. Temera has also integrated its platform Stylewhere with the Everledger one, which makes it possible to record the events relating to the history of each individual item and associated data on a distributed and immutable register.
Temera stands out for its specific know-how, gained in response to a strong need to solve problems related to the optimization of logistical and production processes in the fashion sector, which include anti-counterfeiting, gray / parallel market control, and ever more pervasive and loyal customer experiences.
Everledger has developed the MYMCQ website, a Blockchain-based technology platform that allows brands and consumers to securely register and trade clothing designed by a selection of designers.
MYMCQ will also be the focal point for a customer community. Everledger’s technology enables the creation of a secure and permanent digital record of each piece of clothing using blockchain technology.
In addition to the security implicit in the technology, one of the advantages is the user experience: the entire life cycle of each garment is accessible online, from when and where it was designed to the first purchase and even resale.
Consumers can rest assured that they are buying authentic items, whether they are sold directly by MCQ or peer-to-peer, helping to combat counterfeit luxury goods. By allowing an easy resale of items among consumers, MCQ hopes to encourage more conscious consumerism.
