Roland DG Announces April Launch Of Its First Direct-To-Garment Printer

Roland DG Corporation, a leading manufacturer of wide-format inkjet printers and 3D devices worldwide, today announced the forthcoming launch of the VersaSTUDIO BT-12 desktop direct-to-garment printer for printing directly on cotton-based* products.

Built for on-demand personalisation, the BT-12, which will be available from April 2019, is ideal for businesses looking for new revenue opportunities by offering an engaging in-store experience for their customers.

According to Etsuo Harada, Division President of COTO Business Division for Roland DG, since the introduction of VersaCAMM SP-300 in 2003, Roland DG inkjet printers have increasingly been used in the production of custom apparel and fabric goods. “More recently,” Harada said, “in-store personalisation services for printing customer designs have grown rapidly. To meet this demand, the COTO Business Division has developed the new DTG printer.

The BT-12 is an easy-to-use A4 size printer that prints full colour graphics including photos, logos and text directly on a wide variety of cotton-based items, such as t-shirts, tote bags and textile interior decoration products. Its compact size and affordable pricing enables businesses to offer personalisation services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, and even at events.