Première Vision Confirms September Launch Of Its Première Vision Paris Show Supplemented By A Digital Fair

Image Courtesy of Premiere Vision

In anticipation of the resumption as of 1st  September of events of more than 5,000 people in France, , Première Vision confirms that its flagship event dedicated to creative fashion, Première Vision Paris, will be held from 15 to 17 September at the Parc des Expositions de Paris Nord Villepinte.

The physical edition of the show, which has been revised and adapted to the current health situation, will for the first time be bolstered by a complementary Digital Fair taking place over the same dates.

The aim of this virtual show - which will be hosted and relayed by the Première Vision Marketplace - is to boost the visibility of the exhibitors’ offer to a broader target of international buyers.

This event - now both physical and digital - aims to mobilise the entire international fashion industry, and above all boost the sector’s recovery through:

• The show in Villepinte, which will meet all required government health protocols, and allow exhibitors and visitors to meet again to discover and share the new collections.

• The creation of multimedia forums to discover exhibitors’ most emblematic and creative products and designs.

• No charge for visitor badges ordered when pre-registering up through 31 August.• The strengthened development of digital events and tools to support their necessary and inevitable acceleration in the industry, and thereby energise client/supplier meetings.

• The launch of new services and functionalities for a 2nd-generation Marketplace, developed to facilitate both the promotion of collections and online business discussions in preparation of show visits, and support the industry in this new irreversible step towards a broader digitalisation of the sector.

• A decoding and analysis of the future of fashion through some 20 webinars focused on critical issues facing the sector.Gilles Lasbordes, Première Vision General Manage.

The decision to organize this event, which is first and foremost a physical one, and our investments in new developments designed to optimize our Marketplace, and thus more generally the service we provide to the entire global market, testify to our commitment to help the entire industry once again meet, get back on its feet, and begin its recovery.

We are determined to allow those producers who have placed their trust in us to maintain direct contact with their customers.

We quickly took measures in favour of our exhibitors, including easing the general terms and conditions of sale, delayed registrations, etc....

As of mid-March, we also began offering our Marketplace services free of charge.T

oday, we are taking another step forward with new investments in digital technology to complement and multiply the strengths and advantages of the physical event.

This is a turn we must all take to support and accelerate the transformation of our industry.»