Performance Fashion Is The Safe Bet For The Future Says Maredimoda 2018

6th November – Palais des Festivals – Cannes

Apparel sales have benefitted from millennials, the strength of the athleisure category and the growth of e-commerce, but those factors weakened in 2017. U.S. apparel sales fell 2% year over year to $215 billion while activewear sales rose just 2% to $48 billion (22% of total apparel sales).

Indeed, growth in the activewear market is not as explosive as it once was. The global market for sports apparel — which includes performance, outdoor and sports-inspired clothing — has grown at a compound annual growth rate (CAGR) of 5.6 percent since 2012, passing $180 billion in 2017, according to Euromonitor International. It’s expected to hit $215 billion in 2022, but at a significantly slower CAGR of 3.4 percent.

However, the market is still growing more quickly than the global apparel industry overall, which is only projected to climb at a CAGR of 1.9 percent over the next five years (to $1.5 trillion). And Traditional “fashion” retailers are increasing their performance and performance-inspired offerings at a record pace, up 236 percent over the past three years — from 8,002 styles to 26,897.