Nike’s Artist In Residence Programme Moves Printed Sportswear Forward With Bold Colours, Graphics And Text

Image Courtesy of Nike

Wisconsin-bred, Chicago-based graphic designer Cody Hudson brings power, humour and memorable narrative to simple shapes in his second installation as part of Nike Running’s A.I.R. (artist in residence) program.

This collection is an updated take on ’60s counter-culture through bold colours, graphics and text.

With thoughtful colour and arrangement, Hudson employs a pattern of loose circles to convey constant motion and togetherness. 

"The hand-painted dot pattern that is used through the line was meant to convey a feeling of movement and motion, but in a less-than-perfect way," Hudson says. "To me, the dots feel like individuals all coming together to form something bigger when you see it as a larger pattern."

Cody Hudson is a Chicago based artist, also known for his graphic design contributions under the name Struggle Inc.

His graphic work and paintings have been exhibited throughout the US, Europe and Japan including the Museum of Contemporary Art (Chicago), V1 (Copenhagen), Hellerau Art Center (Dresden) and Andrew Rafacz (Chicago).

He is also a partner in the Michelin Star rated Longman & Eagle restaurant and a founding partner in the James Beard Foundation award winning Land and Sea Dept. creative group.

The Cody Hudson Artist Collection is available October 3 in North America on nike.com and select Nike stores.