‘Mobile Couture’: When Fashion Met The Galaxy Note9
October 26, 2018 : The launch of the Galaxy Note9 ushered in a new era in smartphone productivity, offering standout features that enhance performance and spur innovation.
Now, the device’s versatile S Pen, 1TB-ready memory1, powerful processor, all-day battery life and intelligent camera have been utilized to create the world’s first smartphone-produced capsule clothing collection, “Mobile Couture”, in a collaboration with award-winning fashion-designer, Aurélie Fontan.
Spearheading progressive design in the world of fashion, Fontan is a couture designer, whose works garnered three awards at Graduate Fashion Week in London this year. She was also the first fashion student to “grow” her own dress, which was organically grown from 100% biodegradable textile, including Kombucha tea, sugar, bacteria and yeast. For this collection, to continue her sustainability efforts, Fontan utilized a mix of recycled leather and biodegradable 3D plastic fastenings in the garments.
The Galaxy Note9 was an integral tool to the design process of the ‘Mobile Couture’ Collection
Working at the intersection of technology and fashion, Fontan’s ambition and creativity show what the Galaxy Note9 can do in the hands of next-gen achievers. “Mobile Couture” is a key example of how readily available technology, such as a smartphone, can open up new possibilities for the traditional methods of couture design.
Fontan used the Galaxy Note9 at every stage in the design process – from concept to completion – as she created the four garments which make up the capsule collection.
The designer’s sketches show the complex layers of detail required for couture design
The Galaxy Note9’s signature S Pen is both pressure-sensitive and fine-tipped, meaning that Fontan could sketch on the device as if using pencil on paper, shading and drawing intricate patterns whenever and wherever inspiration struck. The S Pen’s remote-control function also sparked her creativity, allowing the couturier to take photos without needing to hold the phone, which offered new perspectives for her digital look book.
Using the camera and S Pen to source, annotate and save inspiration for her digital sketchbook even while on the move, Fontan also had the freedom to keep large files of diverse formats on the device as she worked, thanks to the device’s large storage capacity