Marks & Spencer Use Texel’s Airport Style Scanning System With Efi Optitex To Create Virtual Fitting Rooms
Image Courtesy of Texel Graphics
Marks & Spencer (M&S) and Founders Factory have today announced a third startup selected for its retail accelerator programme under their joint venture (JV) Founders Factory Retail.
Texel, a 3D digital fit company was sourced through Founders Factory’s global network, backed by M&S.
The investment in Texel is part of the retailer’s joint venture (JV) with Founders Factory which enables startups to grow at pace using the company’s experts in design, computer engineering, AI, data science and strategy.
Texel’s technology scans capture and measure people in 3D, creating a digital avatar of the user. It then uses its technology to recommend clothes that will best fit the user’s shape and size.
Texel will complement Optitex which M&S’s design and technology team use to create patterns that are then rendered in 3D to visualise what a garment will look like on an avatar or mannequin without a piece of cloth being cut or sewn.
The Texel Portal MX is a compact, full-color 3D scanner for scanning people. It looks spectacular, scans quickly and prepares a 3D digital model in just 90 seconds.
It takes just 30 seconds for the Texel Portal MX to analyse the person standing on the platform. Within one minute the Portal MX uses data from the sensors to create a realistic 3D model, develops it in the cloud and displays it on the screen.
What can you do with the scan results? Offer your customers a small 3D model of themselves or send them a digital version by email which can then be shared on social media. The 3D models can also be integrated into other services such as AR/VR systems, computer games and virtual fitting rooms.
The Texel Portal MX does everything for you. After registration, the client stands on the rotating platform and the operator begins the scanning process with just one click. The rest of the work is done by the system, which runs the sensors and collects the data, develops it in the Texel Portal app, builds a digital 3D model and prepares it for printing or integration into different services.
Paschal Little, Head of Clothing & Home Technology at M&S, said: “Texel’s technology opens up many exciting routes for us. Retail is changing and changing faster than ever before. Investing in businesses like Texel puts us at the sharp end of that change and gives us the tools to test and trial new ways to inspire our customers.”
Sergey Klimentyev Texel Inc co-founder said: “Texel is building products designed to simplify, personalise and enrich the offline and online shopping experience and helps to reduce online returns and increase conversion.”
Founder’s Factory Retail will spend six months working with Texel which it will seek to grow and scale.
