Lectra’s Furniture On Demand Software Solution Drives Transformation As Digitalisation And Personalisation Shape The Market
Image Courtesy of Lectra
Paris, March, 2021–The COVID-19 health crisis is driving transformation in manufacturing businesses, especially in the furniture industry.
The change in consumer behaviour and expectations is forcing upholstered furniture manufacturers to adapt in order to meet the growing demand for personalized furniture.
These changes in consumer demand, introduce major challenges to the production process, requiring furniture manufacturing companies to industrialize and switch from manual operations to automated and digital processes.
Personalization: A Global Structural Trend
Consumers increasingly want to participate in the design of their own furniture.
In the United Kingdom, nearly one in two buyers shows a keen interest in custom-made furniture, while nine out of ten American consumers4are willing to pay up to an additional $300 for a personalized sofa.
In China, this market segment is even expected to grow by 18%.
This trend is driven by Millennials, those born between 1980 and 2000, who want to buy furniture that reflects their personality and customize it themselves.
They see furniture as a way to reflect a certain lifestyle within a given moment and no longer consider it a long-term investment.
The average lifespan of a sofa, for example, has been halved since the 1980s and 2000s.
Millennials are even prepared to pay more for their furniture as long as they don’t have to wait for delivery.
This is a side effect of buying online
A major global player in the furniture, fashion and automotive industries, Lectra designs smart industrial solutions combining—software, equipment, data and services—for brands, manufacturers and retailers.
Furniture On Demand by Lectra is Lectra’s 4.0 offer dedicated to personalized furniture and small series production.
It is a turnkey solution for manufacturers of sofas and armchairs, covering the entire furniture manufacturing workflow, from order processing to cutting.
Artificial intelligence (AI), the Industrial Internet of Things (IIoT), cloud computing and big data are key Industry 4.0 technologies that Lectra has integrated in its solutions since 2015.
This is particularly the case with Furniture On Demand by Lectra, which helps furniture manufacturers industrialize and optimize their production, both for small series and personalized orders, thanks to on demand (Made to Order) and customized (Made to Customize) production processes.
In practice, Furniture On Demand by Lectra captures automatically the styles, materials and components informationof the product, directly from the customer's order.
This datais then transformed into a cutting order, transmitted to the cutting room, and monitored in real time during the entire process.
The one-click cutting solution speeds up production while minimizing the risk of error.
COVID-19 Increased The Importance Of Home In People’s Lives
COVID-19 disrupted the lifestyles of people across the globe, encouraging them to spend more time at home.
At the height of the pandemic, 78% of consumers worldwide decided that home was their haven and two out of five made changes to their homes in 2020/1.
With reduced spending on travel, dining and leisure, consumer purchasing is shifting to home décor and design.
The immediacy of the need increased during the pandemic, as retailers saw the emergence of compulsive buying behaviour, both on the high street and online.
A trend that is benefiting the upholstered furniture market. , which had already been growing steadily over the past decade.
This trend that existed before the pandemic should strengthen.In the office furniture market, manufacturers must now meet the expectations of new customers who work from home.
They must adapt their B2B model to a B2C approach and totally rethink their offer, pricing strategy and distribution network accordingly.
