HP’s 3000 Series Latex Printer Helps London Graphics PSP Bring Life And Sustainability To The Halcyon Gallery’s Paricio • Picasso Exhibition
London based graphics printer, The Graphical Tree, worked with one of their favourite galleries, the Halcyon Gallery, who specialize in modern and contemporary art, to produce the signage, facade and large supporting imagery for their Paricio • Picasso exhibition in New Bond Street, London.
The exhibition pairs contemporary Spanish artist, Pedro Paricio with the dynamic and evocative Pablo Picasso, and was over two years in the making. ‘It saw Paricio take up the gauntlet through new paintings, sculptures, works on paper and print, that are both a dialogue with, and a homage to, one of the greatest artists in history.’ The show features works by both Paricio and Picasso.
The Graphical Tree worked with the gallery previously, including signage and imagery for their hugely successful Bob Dylan lyrics and drawings exhibition, Mondo Scripto, in 2018.
The gallery sits across three levels with graphics throughout.
The show uses a mix of description text produced using cut vinyl decals, a number of large floor to ceiling printed images of both artists, as well as a 6 x 3m full wall mural on the upper gallery, all produced using removalable self-adhesive vinyl.
The signage integrates seamlessly into the exhibition and adds additional content and context, both lyrically and photographically, for the viewer
Without a doubt, the most challenging part of the job was to successfully cover the outside facade of the building.
The gallery is an old building with a beautiful internal staircase, atrium, and at its entrance, stone columns and wooden window frames on either side of the doorway.
To produce the graphics they used environmentally friendly HP latex inks, on their HP 3000 series latex digital printer to print to a heavy-duty conformable vinyl suitable for outside use.
Latex inks do not emit hazardous VOCs (Volatile Organic Compounds) gases, which are harmful to the environment, and are also odour free.
The material is installed by using a heat gun to warm the vinyl and effectively warp it around the surface edges.
So with some time and care you can wrap almost any type of building, even an intricate facade constructed in the 18th century.
About The HP Latex 3000 Series
The Latex 3200 is the perfect printer for diverse, high-quality applications for busy and expanding print rooms who want to keep production in-house.
The latest HP advances mean higher profitability, minimized labour costs and ultimate control over your printing.
The HP Latex 3200 has been designed with your workflow in mind – this workhorse can respond to increasingly shorter turnaround times without sacrificing quality, while the automatic maintenance programme means no daily printhead maintenance is required.
High-efficiency curing sends out completely dry prints, and there’s a full range options to enable you to expand your print repertoire.
It’s important to us to incorporate end-to-end sustainability into all our printers, and HP Latex Technology delivers all the certifications that matter to your operators, your business and to the environment.
UL Ecologo certification shows our commitment to reducing our environmental impact, while UL Greenguard Gold takes that commitment a step further.
Our water-based inks limit exposure to high solvent concentrations and simplify ventilation, storage and transport issues.
