Signs Express Brings England World Cup Fanatics Shop Experience to Life with Drytac Materials
London, UK – August 2026 – UK-based sign and graphics specialist Signs Express has successfully delivered a striking retail installation for the England World Cup Fanatics Shop Experience on London's iconic Carnaby Street, using a range of printable media and laminates from global adhesive media manufacturer Drytac.
The project is the latest in a 12-month partnership between Signs Express and its client, during which the company has produced temporary retail pop-up shops for high-profile sporting and entertainment events, including the Oasis reunion tour, the NFL London Games, and Target Darts.
With installations often required within as little as 48 hours' notice, the reliability and accessibility of materials is critical.
· Primary window graphics were produced using Drytac's ViziPrint Impress Clear, an optically clear PET film that delivers exceptional graphic clarity while preserving a premium glass appearance.
· SpotOn White M50 was applied externally to conceal the windows ahead of the official launch, offering easy installation and clean removal at unveiling.
· ReTac Smooth 150 was selected for the storefront branding, with its thicker face film simplifying installation under tight deadlines, while its permanently peelable adhesive ensured surfaces remained undamaged after removal.
· For floor graphics and locker wraps, Polar Choice was paired with Interlam Pro Emerytex, providing the durability and fire performance required for high-traffic retail environments.
All graphics were produced on an HP Latex 830W printer.
Mark de Lancey, Head of Sales UK & Ireland at Drytac, commented: "Temporary retail environments demand materials that perform flawlessly under pressure. Installers need products that are easy to handle, quick to apply and remove cleanly after just a few days, while still delivering outstanding print quality and reliable performance throughout the campaign."
"It has been fantastic to see Signs Express utilise multiple Drytac solutions across a single installation, from windows and storefront graphics to floor graphics and interior displays. The success of this project demonstrates how selecting the right materials can help print providers work more efficiently while delivering an exceptional experience for their customers."
About Drytac®
Drytac®is an international manufacturer of adhesive-coated products, including graphic films, window films, double-sided tapes, self-adhesive print media, label stock, industrial adhesives, and heat-activated and pressure-sensitive laminates and mounting adhesives.
Well known Drytac trademarks include SpotOn, ReTac, ViziPrint, Polar, WipeErase, ChalkMate, Facemount, Emerytex.
Our unique ability to manage all phases of the customer experience – product quality and performance; manufacturing and distribution; training and technical support; and excellent customer service – is what sets us apart in the industry.
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