GINETEX’s 2021 Consumer Textile Care Survey Results Shows Increased Demand For Environmental Textile Labelling
Environmental concerns are now central to new textile care habits, according to a GINETEX survey of consumers in the UK, France, Germany, Italy, Sweden, the Czech Republic and Spain.
GINETEX, the International Association for Textile Care Labelling, presents the results of its third European barometer for 2021, “Europeans and the textile care label” conducted with IPSOS.
The Barometer takes a closer look on what matters most to consumers when taking care of their textiles. The findings revealed:
More than 8 out of 10 consider that the textile care is useful.
The vast majority (71%) follow the label’s care instructions.
Environmental concerns are now central to new textile care habits.
The study was carried out by IPSOS Institute for GINETEX, the International Association for Textile Care Labelling, with a sample of 1,000 people aged 18 to 65 in each of the following countries: France, Germany, the Czech Republic, the United Kingdom, Sweden, Italy, and Spain.
Europeans’ common desire to better include environmental insights in textile care.
Today, environmental awareness has become widespread and this clearly translates in our barometer’s results.
If Europeans want more information on ecological textile care, it is because they are themselves inclined to change their cleaning habits and make them more environmentally friendly.
54% of Europeans use the right amount of detergent for environmental reasons (versus36% for economic reasons).
In addition, half (51%) try to wash their laundry at a colder temperature (36% do so for economic reasons), and 49%of respondents fill their washing machine to its maximum capacity (40% do so for economic reasons).
These ecological efforts are also present in the Europeans’ drying habits.
When they let their laundry dry naturally in the open air, 46% of respondents say thatthey do so to protect the environment (31% for economic reasons).
Finally, when it comes to ironing, Europeans also try to take care of their laundry by ironing at the right temperature (40% do so for ecological reasons against 34% for economic reasons), 39% of respondents also explain that they iron less in order to protect the environment (compared to 37% for economic reasons).
