The Graduate Fashion Foundation Announces The Fashion Marketing Award Shortlist for Graduate Fashion Week 2026

London, UK – May 2026 – The Graduate Fashion Foundation has officially announced the highly anticipated shortlist for The Fashion Marketing Award ahead of Graduate Fashion Week 2026, presented by F&F Clothing.

This prestigious recognition highlights the most forward-thinking and innovative marketing students from universities across the United Kingdom, celebrating those who are poised to drive the future of a more ethical and sustainable fashion industry.

As the global fashion sector faces critical challenges regarding its environmental footprint and social impact, the need for visionary marketing professionals has never been more urgent.

The Graduate Fashion Foundation continues to position itself as a thought leader by championing emerging talents who understand that the future of fashion relies on responsible business practices.

The shortlisted candidates have demonstrated exceptional creativity, strategic thinking, and a profound commitment to reshaping industry narratives toward sustainability.

The dedicated graduates recognised for their hard work and innovative concepts in this year's shortlist include Emily Peers and Emilia Spark from Northumbria University, Mehrish Pehilani from the University of Staffordshire, and Wiktoria Wysocka from the University for the Creative Arts. Joining them are Sophia Frangos of Solent University, Ava Smith from the Cambridge School of Visual and Performing Arts, alongside Abigail Williams and Anna Wood representing Norwich University of the Arts. Furthermore, Donald Yerima from the University of Derby, Niamh Frith from the University of Lancashire, and the collaborative team of Alice Glaves and Holly Peterson from the University of the West of England have also been selected for their outstanding contributions.

The organisation extends its deepest gratitude to the shortlisting judges for their rigorous selection process.

The Graduate Fashion Foundation eagerly anticipates celebrating these bright minds and their innovative approaches at the upcoming Graduate Fashion Week 2026.

About Graduate Fashion Foundation

The Graduate Fashion Foundation is a leading charitable organisation dedicated to promoting innovative and sustainable practices within the global fashion industry.

By bridging the gap between education and employment, the foundation provides a vital platform for emerging talent to showcase their work, connect with industry leaders, and drive meaningful, ethical change across the sector.



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