PicoNext Say That Fashion Brands Worldwide Adopt Digital Product Passports to Drive Sustainability & Transparency
Image By Courtesy of PicoNext
Thursday, January 18, 2024 : Salt Lake City – Today, PicoNext announced new customer momentum in Digital Product Passports, with a collection of four fashion retailers across the globe adopting the technology to provide increased transparency into their sustainability efforts.
The boutique clothing brands are using a combination of blockchain- and cloud-based Digital Product Passports to detail environmental and social attributes of their products, avoiding “greenwashing” and backing their sustainability programs with data.
Introduced in March 2022 by the European Union, Digital Product Passport (DPP) regulations require brands to provide sustainability data to customers, including reporting on attributes such as materials sourcing, carbon footprint, recyclability and more.
Typically accessed via a QR code or a Web link, Digital Product Passports powered by PicoNext allow customers to easily view this environmental information by category, and enable companies to create a brand experience around the data while improving transparency and trust.
In fact, according to recent PicoNext sustainability research of 1000+ consumers in Europe and the U.S., 73% of customers indicate that access to this type of detailed sustainability information helps them have more trust in a brand, with 67% also saying that they would be more likely to purchase a product with this increased data.
“Innovative brands are using Digital Product Passports to differentiate their offerings around sustainability,” said Dave Dickson, founder of PicoNext. “Using the PicoNext platform, they are not only increasing trust with eco-conscious Generation Z customers, but also driving compliance with upcoming European Union DPP regulations.”
The four fashion brands launching DPPs today – including Simple Chic in Sydney, Australia; Bon+Berg in Dublin, Ireland; The Morphbag in London, England; and Atelier Tammam, also in London, England are using their Digital Product Passports to show progress in sustainability programs and drive greater trust with their environmentally focused customers.
The Morphbag by GSK The Morphbag by GSK, based in London, England, produces vegan-leather totes, cross-body handbags and clutches for busy and stylish women. The company’s Digital Product Passport highlights the vegan certifications it has received for its products, as well as details of its factory audits and social impact initiatives – including planting trees in the Amazon rainforest for every handbag set sold, and collaborating with UK charity Smartworks to prepare women for workforce reintegration after a career break.
The Morphbag uses PicoNext to produce a cloud-based DPP in order to flexibly update sustainability attributes in its passport as its supply chain strategy evolves, with the option to transition to a blockchain-based solution in the future. A preformatted, Web-based DPP viewer renders and displays sustainability data from the cloud, without customers needing to download or install any additional apps.
Giovanna Sessi-Knott, founder of The Morphbag “After learning about the new E.U. Digital Product Passport rules, I knew we wanted to get ahead of these emerging regulations. Our DPP helps us collect our environmental info in one place and communicate our sustainability philosophy directly to our customers.”
Availability Digital Product Passport solutions – along with blockchain-based capabilities for experience design, sustainability, and customer loyalty – are currently available to brands and organizations.
About PicoNext
PicoNext is an end-to-end platform for experience brands to engage their customers using public ledgers.
PicoNext helps you attract new customers, and engage them with an end-to-end, no-code blockchain platform.
Gather sustainability data, manage products, and prepare your Digital Product Passport using a no-charge, template-based too
With integrated Digital Product Passport, sustainability transparency, and loyalty capabilities, PicoNext enables companies to use blockchains to attract and retain Generation Z and Millennial customers.
