Epson Partners With George Brown College Fashion Lab To Bring Digital Textile Printing To The Canadian Fashion Industry
Image Courtesy of Epson
TORONTO, ON – 2019 – Canadian fashion designers can now access short run, digital printing technology thanks to a new partnership between Epson and George Brown College.
The College’s Fashion Exchange LIFT (Leading Innovation in Fashion Technology) Lab is the first of its kind in Canada and features some of the industry’s most innovative apparel design and production technologies.
Epson’s SureColor dye-sublimation fabric printer is a feature technology of the LIFT Lab.
“With Epson’s SureColor printer, the Canadian fashion industry has access to the most advanced, short-run fabric printing capabilities in the world,” says Mark Radogna, Strategic Marketing Manager of Professional Imaging at Epson. “Epson is proud to provide its advanced fabric-printing technology to Canadian fashion designers, helping them turn their vision into reality.”
The LIFT Lab launched on October 29th with some of Toronto’s top designers touring the facilities and viewing demonstrations of the digital fabric printing technology.
At the event, experts from George Brown’s Fashion Exchange and Epson participated in a panel discussion on the future of the digital textile industry and its impact on design, sustainability, and commerce.
“The new resources accessible in the FX LIFT Lab will streamline the creative process for local designers and ultimately bring their creations to life without incurring significant costs,” says Marilyn McNeil-Morin, Director, George Brown Fashion Exchange. “A new generation of fashion designers will benefit from the adoption of Epson’s dye-sublimation printing technology in their design development.”
Digital Fabric Printing can provide reductions in both water and electricity consumption when compared to traditional methods of fabric printing.
Epson’s SureColor fabric printer will give Canadian designers and design students the ability to experiment and customize patterns with unparalleled precision, and to efficiently create and produce collections.
