Digimarc Featured 'Dress Up Your Design' With Hp And Adobe At Adobe Max In Los Angeles
Image Courtesy of Adobe Max
At this year's Adobe® MAX conference, which took place from November 4-6 in Los Angeles, Digimarc Corporation (NASDAQ: DMRC) highlighted various applications of the Digimarc Platform that transform any media, including apparel, into a "connected design." Demonstrations by Digimarc and its partners showcasing the growing appetite for technology-centric design in the textile and materials industry.
"The Digimarc Platform is empowering designers and consumer brands to create meaningful points of engagement in order to build deeper relationships with consumers and optimize their supply chains," said Bruce Davis, CEO, Digimarc. "Through the work with our partners, we're able to provide technology that ushers us into a fashion-forward future, offering consumer brands new ways to create digital experiences and connect with their suppliers and customers."
Digimarc had demonstrations and product examples in its booth from a number of partners including HP and Adobe :
'Connected' Dresses: Digimarc showcased two custom-made connected dresses designed by former Nike designer Edward Harber.
The dresses were printed using a HP STITCH dye sublimation printer and contained Digimarc Barcode with unique serialized numbers, in addition to GTINs (Global Trade Identification Numbers).
By scanning the dresses with a mobile device, consumers got access to manufacturing information or additional styling options.
Digimarc Barcode is a part of Link from HP, which provides consumer brands the ability to track and trace across their supply chain, enabling greater efficiency, product transparency, personalized customer engagement and brand protection.
Digimarc participated in HP's booth with a coffee chat sessions and hands-on demonstrations.
"Fashion has always been a hotbed for innovation, and today, technology is transforming fashion at a faster pace than ever before," said Doris Brown-McNally, worldwide brand innovation manager, graphic solutions business, HP Inc. "HP and Digimarc offer manufacturers who digitally print apparel the ability to add serialized data to products to combat counterfeiting and product diversion."
New Adobe Collaboration: Digimarc is demonstrated how Adobe Textile Designer plug-in for Adobe Photoshop® supports designers using the Digimarc tools for Adobe Creative Cloud®.
This new plug-in can easily extend Digimarc Barcode across an entire pattern, helping creatives seamlessly add a digital identity to textiles.
Digimarc and Adobe have a rich history of collaboration across 20 years, providing the creative community and print industry professionals with the tools needed to create connected artwork.
"The combined power of Digimarc and Adobe technology gives textile designers a whole new landscape to explore," said Mike Scrutton, director, print technology and strategy, Adobe.
"Designers using the Digimarc tools for Creative Cloud in tandem with Adobe Textile Designer for Photoshop can easily add Digimarc to a single textile 'swatch' for a wide-range of benefits, including transparency and traceability, as well as creating new consumer experiences."
