Colorjet Of India Earmark Rs. 25 Million On Digital Print Technology For Oxyvent Face Filters Launch Amid Pandemic Crisis
Image Courtesy of Oxyvent
New Delhi, India : Contrary to the opinion that usage of masks would sustain only during the pandemic, IPSOS, one of the largest consulting firms in the world opined in a recently published report that 76% of the Indians would continue to use face shields in the future due to Covid 19 crisis.
WHO has reiterated in its study that the world needs 89 million masks per month and called on industry and governments to increase manufacturing by 40%.
Responding to the need in the market and to appease more people into wearing the face gear by making them more inclusive to everyday life, Colorjet Group has launched Oxyvent, a designer face filter brand in the market that comes with creative prints on it to amplify the aesthetics.
As the masks become a necessity, the need to give the industry a new shape by making it fashionable and appeasing to the masses forms the core of this new venture.
The face filters are unique adhering to safety standards and putting in creative design prints to encourage more people into wearing them.
The products include Multilayer Safety masks made up with 100% Cotton with 120 TC and melt blown material with moisture control anti-bacterial finish achieving a strict 95% Bacterial Filtration Efficiency(BFE).
The designs are digitally printed on the fabric with OekotexTM Approved Inks making the masks fit for human use and ecologically compliant.
At the Launch of Oxyvent Face Filters Mr. M S Dadu, Managing Director Colorjet Group said," The vision to create a cloth based protection filter which provides superior filtration, yet being highly breathable was key to the innovation. As masks would become the essentials in the coming days, a fashionable yet fully functional air filtering mask is the need of the hour. We have conceptualized a hand crafted fashionable necessity that provides safety while encouraging the fashion it has yet to set. Committing to our core design values of being Economic, Efficient and Ecological, we are using our own renowned International Digital Textile Print technology. "
Colorjet has earmarked an initial investment of 25 million INR for the venture and is aiming at Printing 100,000 filters a day.
The company has installed Direct to Fabric, Dye Sublimation, Direct to Garment and Laser Cutting & Finishing machines native to the group and in partnership with Japanese Technology for the project.
For the print designs, the company has partnered with Emma Tranchini, a renowned Italian fashion designer and Niti Singhal, the native couturier of the New York Fashion Week fame where she displayed her range of apparels that were digitally printed on a Colorjet Textile Printers.
