At ITMA 2023 In Milan The Epson Monna Lisa’s Carbon Neutral Initiative Brings Digital Textile Printing And Sustainable Fashion Together
Image By Courtesy of Epson
ITMA 2023, the largest international trade fair for textile industry technology, will be held in Milan from 8 to 14 June.
An event that brings the latest innovations that will help manufacturers of fabrics and clothing to transform and grow their business to a professional audience.
Come and visit us to get a hands-on look at our digital printing solutions for the textile industry, which are increasingly mindful of the values of sustainability, respect for the environment and the digitisation of processes.
Epson at ITMA2023: Hall H7 Stand B206
Digital Printing For Sustainable Fashion
The decision to focus on digital printing, a technology with real and undeniable advantages in terms of environmental impact, reflects the company's commitment to a sustainable approach to the textile industry.
All sustainability certifications also testify to Epson's vision.
Global Sustainability Strategies
The Monna Lisa series is one of the players in Epson's global sustainability strategies. The Japanese group has announced its objective of reducing CO2 emissions by the year 2030 in line with the objectives of COP 21 Summit (Paris Climate Conference, 2015) and has joined RE100, the global association of companies commited to the use of electricity from 100% renewable sources.
More importantly, as stated in its Sustainability Report, Epson is committed to becoming carbon negative by 2050.
This is not an easy path, but the objective can be achieved thanks to significant investments in research aimed at developing new solutions capable of reducing our environmental impact, as well as organisational models created based on the participation of collaborators and suppliers.
Carbon Neutrality In Digital Printing
In October 2021, the Monna Lisa Carbon-Neutral Printing initiative was launched, a programme that aims to offset the carbon footprint of every Monna Lisa operating on the market.
Carbon neutrality was achieved both through the cancellation of the Gold Standard carbon credits generated by a wind farm project in India, as well as the planting of zero km trees in a park north of Milan in collaboration with Rete Clima, all activities starting in 2020/2021 and then being renewed for 2022/2023.
The Ethical Connection Between Green And Digital
There can be no control of our environmental impact without measuring and monitoring production and logistics flows and without fully exploiting the potential of the connectivity between machines to efficiently manage processes, optimise resources and consumption, and reduce waste and emissions.
Unsurprisingly, the European Union's Green New Deal and the PNRR (Italy's National Recovery and Resilience Plan) have identified the connection between green investments and digitisation as a condition for a transition towards more sustainable economic models.
The Circular Economy In Printing
All the models are consistent with the principles of the circular economy, which includes the key objective of evaluating the duration over time of a product that required the use of energy and resources to be created, whether it is a consumer product or an industrial product.
A striking element in evaluating the performance of Monna Lisa is the long life cycle of its products.
According to the producers of this technology, quantifying the average life of a machine is difficult: since their introduction on the market in 2004, over 90% of Monna Lisa printers all over the world are still active.
This result was made possible by constantly monitoring the production efficiency of the machinery and preventive maintenance measures, both of which are high economic value activities in a company's budget.
