Screenworks increases its agility with the Kornit Avalanche HD6
SCREENWORKS INCREASES ITS AGILITY WITH THE KORNIT AVALANCHE HD6
- Promotional products specialist invests for a more sustainable future-
In an exciting move to increase its agile offering, Screenworks, one of the longest established garment embroidery, screen, digital and direct to garment (DTG) print service providers, has deployed the Avalanche HD6 from Kornit.
Screenworks has been delivering the best in promotional products since 1991 and has a processing capability of 6.5m items per year. With 100 percent digital reproduction and no set-up charges, the Kornit machine will enable superior quality DTG printing.
Alan Porter, operations director at Screenworks, said: “Investing in the Avalanche HD6 will truly help to support our move towards more on-demand printing, enabling shorter print runs, and therefore lower MOQs. We’re committed to innovating our offering to encompass our customers’ current and future needs, which means investing and evolving now for the future.
“We selected the Kornit system, because we believe its industrial size is the best fit for our business. The Avalanche brings with it an extremely versatile approach to decorating textiles. It has the capability to print on everything from a bags to printing across zips and seams – the opportunities are endless.
“As well as being agile and flexible, Kornit’s robust system offers one of the most eco-friendly and sustainable solutions on the market. Agility, flexibiity and working towards a more sustainable future through our printing techniques, are all mission critical.”
Phil Oakley, UK&I Country Manager at Kornit Digital Ltd, added:
“We are delighted to welcome Screenworks to the Kornit Digital family. It is a pleasure to work with such a progressive organisation that even in the toughest of times, only thought about investing for growth. Screenworks have an arsenal of print technology now for all eventualities and their Kornit Avalanche HD6 will allow them to unlock the exponential growth in the on demand marketplace.”
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
Sportswear held relatively firm throughout the downturn, and customised apparel is now showing renewed momentum. Duncan noted a significant rise in interest around direct-to-film (DTF) technology - while direct-to-fabric printing is also regaining traction.
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
What Is the Digital Product Passport?
At its core, a Digital Product Passport is a digital record attached to a physical product - typically accessed via a QR code, NFC chip, or barcode – that documents everything about that product across its entire lifecycle.
For a printed textile product, this means the DPP would capture data on the substrate, inks and dyes used, the printing process and technology, chemical compliance, environmental impact (including water and energy use), supply chain traceability, and end-of-life instructions.
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
The Urgent Need for Sustainability at Scale
The transformation at Coats provides a vital blueprint for the wider textile and apparel sector. True sustainability cannot be achieved in silos. As Dearing emphasised:
“Cross-industry collaboration is the engine of meaningful change. Brands, machinery suppliers, chemical providers, and fibre producers must act as an interconnected ecosystem”