2018 Fespa Print Census Reveals Strategic Responses To Escalating Demand
FESPA today reveals the headline findings of its 2018 Print Census, conducted in partnership with InfoTrends, a division of Keypoint Intelligence.
1405 respondents were surveyed, representing a 12% increase over the last Print Census published in May 2015. Respondents were from 102 countries, giving a significantly broader geographical reach than the 2015 research (+59%), with data collected throughout 2017 at FESPA events and from Association members in Europe, Eurasia, Mexico, Brazil, Thailand and South Africa.
The latest Print Census collected data from a diverse range of print businesses defining their business focus as: digital printing (17%); screen (15%); sign and display (10%); textile fabric and direct-to-garment (10%); commercial print and reprographics (13%); graphic arts and creative (11%); and packaging (4%).*
FESPA Executive Director Sean Holt comments: “Reviewing the 2018 Print Census findings, we’re delighted to again see such a buoyant global community of print businesses enjoying sustained growth and responding by expanding capacity, as well as differentiating themselves with new products and services. The findings display continued commitment among PSPs to understanding and meeting the evolving expectations of customers. Businesses are pursuing customer-centric development strategies, underpinned with planned technology and training investments.”
Holt concludes: “The FESPA Print Census is particularly meaningful as a piece of market intelligence because it reflects the commercial reality for some 1400 print businesses. We believe that this ‘grass roots’ insight, complemented by other FESPA research initiatives into key growth opportunities, can provide tangible benefit to our members by helping them make well-informed decisions to support their long-term growth.”