16 Meter Mural Fresco By The Chargeurs Group Designed In Alsace Installed In Williamsburg By Leach Of Yorkshire

Image Courtesy of Chargeurs Group

One morning, the director of the Brooklyn Museum called Chargeurs’ Chairman and Chief of Executive Officer, saying: “I have a quick question that is likely impossible but I just have to ask”.

Indeed, the idea was unusual: to create a mural fresco by photographer JR, one of the most famous French artists, made from eco-responsible products, respecting the high definition of the original picture.

Chargeurs mobilized the knowhow of Senfa, its subsidiary based in Alsace in France specialized in functionalized textiles.

Immediately, its team pay tribute to the French artist whose career has spanned 20 years.

The fresco was designed based on the Domino product, a totally opaque material that can be printed on the textile side for visual communication purposes and is particularly well suited to black and white printing (hence the name “Domino”).

This huge 16-metre high fresco is on view in the park that bears the same name as the product used by Senfa: Domino Park in Williamsburg, New York.

Then, teams from Leach, the other subsidiary of the Group based in the UK, came to New York and set up the canvas in only 4 days.

This black and white mural is JR’s largest public project to date in this city.

Overlooking the East River, it reproduces images of more than 1,000 of the city’s residents.

From Paris to New York, Chargeurs employees are always available around the clock to support the inspiring projects of partners that shape the world.