Zimmer Austria Relaunches Brand and Renews Asian Market Commitment at ITMA ASIA + CITME 2025
SINGAPORE – November, 2025 – After a two-decade hiatus, Zimmer Austria has officially marked its return to Singapore by exhibiting at ITMA ASIA + CITME 2025.
The event served as the global stage for the company to unveil a new corporate identity and signal a renewed, strategic focus on the Asian market.
The comeback is a significant milestone for the 150-year-old textile technology pioneer.
Andreas Rass, Managing Director of Zimmer Austria Digital Printing Systems, described the moment as both historic and symbolic. "Being back in Singapore after two decades is an exciting moment for me, and especially for everyone in our team who worked on this exhibition," said Rass. "ITMA Singapore 2025 was the perfect place to relaunch our brand identity and restart our strong presence in Asia."
Building on its legacy of innovation, which was celebrated with its 150th anniversary in 2023, Zimmer Austria introduced a completely refreshed brand identity.
This includes a new logo, a modern visual identity with a new colour scheme, and a fully redesigned corporate website.
The updated branding reflects the company's evolution into a digital-first technology provider while honouring its extensive heritage in the textile printing industry. "With the new logo, new colours, and a modern homepage, Zimmer is ready for the next chapter," Rass explained.
The choice of Singapore as the launchpad was a strategic one, aimed at reconnecting with key growth regions. Rass highlighted the city-state's accessibility and international reach as critical factors.
"We see many different faces here — customers, partners, and suppliers — including people we have not seen at European ITMA shows or even Shanghai exhibitions," he noted. The location facilitated stronger participation from Southeast Asia, India, the Middle East, and Africa.
Central to the company's new chapter is a digitally integrated platform designed to create a seamless customer experience.
The redesigned website and digital tools are now central to how clients interact with the brand.
"Everything we present here is digitally connected to our homepage," said Rass. "It is now much easier for customers to interact with us and explore our products."
This digital focus underscores Zimmer Austria's commitment to modernising engagement and simplifying access to its advanced printing solutions.
About ZIMMER AUSTRIA
Established as a global benchmark in textile machinery, ZIMMER AUSTRIA specialises in cutting-edge solutions for digital and screen printing, coating, drying, steaming, and finishing.
With its headquarters in Kufstein and Klagenfurt, Austria, and over 140 years of experience, ZIMMER AUSTRIA is committed to delivering innovative, sustainable technologies that empower industries to achieve top-tier production standards.
