Central to this year's event is a renewed focus on the art of stand design and exhibition outfitting — a discipline that goes far beyond the construction of structures.

At Viscom, the role of the outfitter is recognised as a genuine value multiplier: a professional who interprets a company's vision, translates it into a spatial experience, and transforms brand identity into something visitors can see, feel, and remember.

In a world saturated with information and stimuli, standing out requires more than a compelling message — it demands a considered environment in which that message can breathe.

Lambrate – Italia – July 8^th 2026  – Viscom, the leading trade fair for visual communication, has officially opened pre-registration for its 2026 edition, scheduled to take place on 28th and 29th October at the Allianz MiCo Milano.

Industry professionals and creatives are encouraged to secure their place at one of Europe's most anticipated events in the visual communications sector.

Pre-registration is open to all attendees, with several pathways available depending on how visitors choose to register.

Milan, Italy – June 2026 – Viscom Italia has announced that supply chain transparency and sustainable innovation will take centre stage at Viscom 2026, scheduled for 28–29 October at Allianz MiCo Milano.

The event will bring together industry professionals to explore how optimised logistics, traceable materials, and increasingly efficient processes are reshaping the visual communications sector.

As sustainability becomes a defining priority across industries, Viscom 2026 will address the growing demand for end-to-end green practices — examining how businesses can make their projects truly sustainable from conception to delivery.

Lambrate – June 2026 – Viscom Italia has officially announced a transformative new format for its upcoming trade exhibition, revealing the strategic overhaul during the 12th edition of Elementaria at the Ventura Garden in Lambrate.

The highly anticipated Viscom event, scheduled for the 28th and 29th of October at the prestigious Allianz MiCo, will feature a condensed two-day programme designed to optimise resources, foster high-quality industry engagements, and champion sustainable exhibition practices.

Milan, 27 May 2026 – Visual communication is undergoing a profound transformation, driven by a growing demand for tailor-made solutions, the development of turnkey projects integrating design and production, and the increasingly central role of communication within physical spaces — from retail and events to public venues — now an integral part of brand strategies.

 In this evolving landscape, digital printing, technology, display solutions and space management systems are converging into integrated solutions that simplify processes and enhance communication effectiveness.

As the print and visual communication industry evolves, the demand for immersive, tactile experiences has become an urgent priority for brands looking to differentiate themselves.

Viscom Italia 2026 addresses this industry-wide shift by spotlighting sensory printing technologies.

These forward-thinking solutions include three-dimensional paints, advanced material effects, and high-definition

April 2026  : The journey towards Viscom 2026 continues, the international exhibition dedicated to technologies, applications and materials for the visual communication and graphic arts, which keeps expanding with new project developments.

 The renewed edition, scheduled for October 28–29 at Allianz MiCo in Milan, reinforce its role as a key platform for the industry and evolves into an integrated hub, where exhibition and conference content merge into a single dynamic, accessible and comprehensive experience designed to generate value, connections, and opportunity.

Milano April 2026  – Viscom Italia has announced a comprehensive redesign of its exhibition boundaries, launching a powerful new growth space for the visual communication sector.

Scheduled for the 28th and 29th of October 2026 at the Allianz MiCo in Milan, the completely renewed format addresses the urgent need for industry evolution.

By transitioning to a streamlined two-day formula, the event promises to deliver the pinnacle of innovation in a smart, highly effective format designed to meet rapidly changing market demands.

As the industry faces critical shifts, the traditional exhibition model requires urgent recalibration.

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February 25, 2026 - The only international event dedicated to technologies, applications and materials for communication and graphic arts, Viscom Italia 2026 will return from 28 to 29 October at the Allianz MiCo Convetion Center in Milan with a completely new look.

A three-day event of exhibitions, talks, events, competitions and exhibitions that aims to strengthen the dialogue between companies, professionals and innovation.

Viscom Italia is creativity, innovation, business, sustainability but also the ideal place to present technologies and applications to launch future trends in the graphics/advertising, design, architecture, interior decoration, fashion, packaging, brand industry and retail sectors.

September 2025 : Mimaki, a leading manufacturer of inkjet printers and cutting systems, today announced that it will highlight its revolutionary UJV300-DTF-75 UV DTF solution at Viscom Italia 2025.

This groundbreaking technology is set to transform the world of product customisation by enabling high-quality graphic transfers on a wide array of surfaces, including objects with curved, irregular, or textured shapes.

Fiera Milano Rho, 1-3 October 2025 – Liyu Italia confirms its role as a leader in industrial innovation at the new edition of Viscom Italia, bringing the most advanced technologies for UV LED printing to the national preview.

Milan, Italy – September 9^th 2025 – Viscom Italia 2025 is set to showcase revolutionary advancements in visual communication technology as leading exhibitors prepare to unveil cutting-edge solutions that will define the future of the industry.